U.S. HISPANIC
U.S. HISPANIC
Ben Levitt from d exposito & partners: A Strategic Approach to Multiplatform Storytelling
Ben Levitt, Executive Creative Director at d exposito & partners, spoke with PRODU about the agency's latest campaign for Tajin, a project that lasted approximately six months and prioritized strategic planning, production efficiency and content modularity across platforms. “We started in the summer, presented the concept to the client in November, and went straight into production after that,” explained Levitt. “But more than the...
