U.S. HISPANIC

PRODU panel at Latin US Day in Cannes: The only risk is not joining the conversation and not understanding that the future is in the U.S. Hispanic market

Cultural Nuance in Cross-Platform Campaigns was one of the panels at the Latin US Day in Cannes, in which Tanya De Poli, Founder & Chief Operating Officer, FOUNDERS, Jessica Ricaurte, CRO, Adsmovil and Santi Lucero, Global Creative Director, Samy Alliance spoke about cultural sensitivity and precision in advertising across different platforms, and how to effectively tailor messages to diverse Latino audiences under the moderation of Mara Fernandez, CTO, PRODU. "Cultural...