U.S. HISPANIC

Francisco Cárdenas de LERMA/: Consumers now have more ways to connect with the content they like

For Francisco Cardenas, Principal of Digital Strategy & Integration at LERMA/, the Cannes Lions Festival was a great success, with a wide variety of activities that made it difficult to take it all in. "You feel like you're missing out on something, which is a sign of how much there was to see and do." One of the key trends he observed was fear of technology. Some people are afraid of technology in some ways, while embracing it in others. "However, I think it is important...