U.S. HISPANIC

Jesús Benítez From Adsmovil: Retail Media Is One Of The Biggest Trends Because It Allows To Impact Real Buyers

Jesús Benítez, VP of Expansion at Adsmovil, spoke with PRODU during the 2024 edition of MMA IMPACT Mexico about how retail media and artificial intelligence are transforming branding and the performance of advertising and marketing. Benítez has more than 18 years of experience in marketing, advertising, media planning and alliance development, leading teams in different areas for companies and organizations in Mexico and LatAm such as Capital Digital, AMX, Teads, the MMA,...