U.S. HISPANIC

d expósito & Partners unveils Cultural Dexterity positioning and its forward-thinking discourse for today’s New America

In a fresh, bold move, d expósito & Partners unveiled its differentiated positioning “to help brands reach and conquer the New American Mainstream.” Anchored in its U.S., Hispanic-centric roots, the ad agency’s innovative positioning takes into account the major economic force of the U.S. Hispanic Market — at 62M consumers with a contribution of 3.7 Trillion to the national GDP —, while ambitiously reaching far and beyond to capture a unique space in the minds of...