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Noticias (24)

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Branded Content


Scenic Rights: Playing with the synergies

The industry has been using the podcast as part of the multiplatform and branded content strategy. HBO did it last year with the launch of Watchmen, accompanied by extra content in this format. But lately, the path can be the other way around, due to the large demand for stories and valuable IP th......

  • 02 de abril de 2020
  • Noticias

Online markets: alternative for buyers and distributors

Fairs like MipTV, where people in the industry gather in person are not the only spaces in which content is bought and sold. Online markets have multiplied and allow access to vast catalogs. One of the biggest is MediaBank, developed by the ICEX from Spain with European funds. It is a purchase, sal......

  • 10 de marzo de 2020
  • Noticias

Turner: Ecosystem of media, brands, and content

Turner held its Upfront 2020 in Mexico City under the slogan “Más Historias, Más Experiencias, Nuevas Conexiones” , in an event with an avant-garde look and in which the main messages for brands was the creation of fan communities stemming from content; producing different pieces and strategies in ......

  • 05 de diciembre de 2019
  • Noticias

Mediapro Colombia: We have invested more than US$2.5 million for equipping

With the arrival of Mediapro to Colombia, the alternatives for producing in the country have expanded. Mauricio Correa, general director of the company in Colombia explains that the bet they are making is very big, that is why they have invested more than US$2.5 million for equipping.  “With t......

  • 13 de agosto de 2019
  • Noticias

Mauricio Correa de Mediapro Colombia: Hemos invertido más de US$2,5 millones en equipamiento

Con la llegada de Mediapro a Colombia, se ampliaron aún más las alternativas para producir en el país. Mauricio Correa, director general de la compañía en Colombia explica que la apuesta que están haciendo es bastante grande, por eso han invertido más de US$2,5 millones en equipamiento. &nbs......

  • 06 de agosto de 2019
  • Noticias

Luca Bentivoglio leaves LATV after 11 and a half years

After almost 12 years, Luca Bentivoglio has left LATV. Bentivoglio began in the industry 36 years ago. He started his career at the WNJU (Channel 47), with Carlos Barba and in the network SIN in New York. He was a producer and independent host for Univision in times of Joaquín Blaya. Additionally,......

  • 11 de julio de 2019
  • Noticias

Generar contenido para OTT puede ser menos costoso

Al margen de los temas tradicionales sobre OTT como nuevo competidor en el mercado audiovisual, se debe abordar la generación de contenido propio y cómo analizar a la audiencia para generar monetización; estos fueron algunos de los puntos a tratar en el panel OTT retos y oportunidades en el marco de......

  • 10 de julio de 2019
  • Noticias

Endemol Shine: The area of branded content experienced an increase of more than 150%

Juliana Algarañaz, CEO of Endemol Shine Brazil, delivered a presentation during the LA Screenings on the success of Endemol Shine Brazil in production of branded content for different platforms. During her participation, she highlighted that in the case of MasterChef Brazil, since 2016 they increas......

  • 21 de mayo de 2019
  • Noticias

Discovery: Branded content is a very strong trend

Fernando Sugueno, director of Content, Digital and Marketing at Discovery Networks Mexico, assured that branded content is a trend that has given the company excellent results. The Disconnected Challenge has been their latest effort in this sense and they did it together with Motorola. “Through t......

  • 28 de marzo de 2019
  • Noticias

Enchufe TV: Digital content must be honest

How brands can create quality digital content without sacrificing creativity was the main topic covered by Jorge Ulloa, director of Enchufe TV; Andrés Centeno, Executive Producer of Enchufe TV; Bastian Manintveld, Executive president 2btube, and Juan Manuel Rowland, Talent, Production and Business D......

  • 08 de marzo de 2019
  • Noticias

Romina Martínez de Movistar: El mercado va cada día más hacia los formatos branded content

Para Romina Martínez Battista, gerenta de Publicidad y Marca de Movistar Argentina, acciones de branded content como la que hicieron con Turner se deben a la necesidad de generar valor para sus clientes.   “Somos conscientes de que el mercado va cada día más hacia los formatos bra......

  • 17 de diciembre de 2018
  • Noticias

PlayGround: Focused on giving branded content services to brands in LatAm

Regarding contents, PlayGround América’s approach is centered on catering to brands with branded content, as well as local editorial content that is relevant for the region. The main markets, to begin with, will be Mexico, Colombia, Brazil, Argentina, and Chile. Miami will be the headquarters. In th......

  • 06 de julio de 2018
  • Noticias

ESPN: Capable of reaching US Hispanic more broadly

Since October last year, Adam Sands, VP of Ad Sales, ESPN Deportes, is with the US Hispanic team, an opportunity that resulted from working with several clients who wanted a more total market approach. “I think this is one of the biggest changes that have happened in the market in recent years, t......

  • 15 de junio de 2018
  • Noticias

CNN en Español: Cross platform sales strategy

CNN en Español recognizes that today’s media teams have more work to do and fewer people to do it, that is why they have implemented a cross-platform sales str ategy, where your sales executive provides access to all of the company’s platforms, linear, digital, branded content and social media. “We......

  • 08 de junio de 2018
  • Noticias

LATV: Focused on being a more inclusive network, emphasizing LGBTQ, women, and comedy

LATV continues with its commitment to presenting a truly multicultural, diverse, and inclusive strategy, reflected in its content. “We have been very successful with shows like Get it Girl , that offers millennial women an original voice and a unique point of view, and with The Zoo , a fast-pa......

  • 07 de junio de 2018
  • Noticias

NBCUniversal: Reduction of 10% in the duration of the commercial break of some main programs

Laura Molen, EVP, Lifestyle and Hispanic Advertising Sales Group, NBCUniversal recalled that, as part of NBCUniversal, they also take part in the group’s initiative to reduce ad time in primetime. “You will see a 10% reduction in the duration of the commercial slot of some of our main programs......

  • 05 de junio de 2018
  • Noticias

Enrique Martínez de Discovery: Con la inversión en Batanga aumentamos nuestra presencia en nuevas plataformas

Discovery Communications anunció su inversión y sociedad estratégica con Batanga Media, empresa con la que a mediados de 2016 había anunciado un acuerdo comercial. Esta sociedad permitirá a Discovery brindar a los consumidores un mejor acceso a toda una nueva variedad de contenidos propios, atrayen......

  • 12 de diciembre de 2016
  • Noticias

NEXTV MÉXICO- Ariel Barlaro de Dataxis: La industria ha generado una multiplicidad de servicios OTT para un consumidor muy sofisticado

El usuario latinoamericano cuenta con un comportamiento muy sofisticado a la hora de consumir contenido. Esta es una de las primeras conclusiones que destaca Ariel Barlaro, VP para Latinoamérica de Dataxis, luego de dos días de análisis y debate en torno a la industria del OTT que se organizó d......

  • 05 de octubre de 2016
  • Noticias

Julieta Shama de Facebook: Live es el actual producto estrella de la plataforma

Teniendo en cuenta que se estima que para 2020 el 80% del tráfico en la red será video, Facebook está apostando hacia allí. “El video es un formato fácil y amigable para consumir en móviles; por eso la gente lo elige cada vez más y nosotros buscamos que la experiencia de consumo de los usuarios dent......

  • 27 de junio de 2016
  • Noticias

LATV: All indicators point towards a rising trend in advertising investment in the Hispanic market

“Now more than ever, it is vital to have the ability to offer multi-channel opportunities. In everything we do in LATV, the basic premise is to bear in mind that our TV viewers have a life that spans beyond that of the TV screen, and therefore, we are making sure that LATV is available wherever the ......

  • 26 de abril de 2016
  • Noticias

BNDES financia polo audiovisual en São Paulo

El Banco Nacional de Desarrollo Económico y Social (BNDES) de Brasil apoyará la construcción de una nueva productora de contenidos audiovisuales en São Paulo que contará con 20 salas de edición no lineal y dos estudios para grabación de programas de televisión. El financiamiento del BNDES es de más......

  • 19 de febrero de 2015
  • Noticias

New reality series Los Cowboys from Emiliano Calemzuk´s Corral 360 to debut exclusively on Hulu

Los Cowboys , an English-language, half-hour reality series from Corral 360, will go into production in July and will premiere exclusively on Hulu this fall. Los Cowboys follows the lives of a group of Latino/a urban charros (Mexican cowboys) from Los Angeles and their quest to gain respect as ......

  • 20 de junio de 2014
  • Noticias

Lourdes Espinoza de DataCheck: Con SpendCheck+ ofrecemos herramienta competitiva a la industria para monitoreo de comerciales

PRODU conversó con Lourdes Espinoza, fundadora y CEO de DataCheck, acerca de la nueva herramienta SpendCheck+, una avanzada tecnología de investigación y monitoreo conocida como Video Fingerprint Tecnology (Tecnología de huella digital en video). Este producto, que permite a las agencias de publi......

  • 02 de agosto de 2013
  • Noticias

Michael Álvarez named VP of Advertising Sales New York for Telemundo

Telemundo announced that Michael Álvarez has been named Vice President of Advertising Sales for Telemundo in New York. Álvarez will report to Michael Rodríguez, Senior Vice President of Network Ad Sales, Telemundo. In this position, the executive will serve as a sales lead for the Telemundo Network......

  • 28 de octubre de 2010
  • Noticias
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