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Involves


#PRODUprimetime with Ríchard Izarra with founders of Influur: In less than a year our platform has closed two investment rounds for US$5.8 million

#PRODUprimetime with Ríchard Izarra presented Alessandra Angelini, Chief Executive Officer; Valeria Angelini, Chief Product Officer, and Data Analyst; journalist Paula Coleman, Chief Operating Officer; and Fefi Oliveira (Nickelodeon and Netflix actress), Chief Influencer Officer; all co-founders of ......

  • 29 de abril de 2022

EndemolShine Boomdog: We’re ready to start the production of La Casa de los Famosos for Telemundo

Frank Scheuermann, new senior VP and director of Entertainment Formats at EndemolShine Boomdog, announced that everything is ready to kick off the production of La Casa de los Famosos for Telemundo. “We are very advanced, part of the casting has already been revealed, we are full into rehearsals, ......

  • 29 de abril de 2022

EndemolShine Boomdog: We’re ready to start the production of La Casa de los Famosos for Telemundo

Frank Scheuermann, new senior VP and director of Entertainment Formats at EndemolShine Boomdog, announced that everything is ready to kick off the production of La Casa de los Famosos for Telemundo. “We are very advanced, part of the casting has already been revealed, we are full into rehearsals, ......

  • 29 de abril de 2022

Masficción: Our size allows us to make a maximum of two series a year

Mireia Acosta, founder of the Spanish production company Masficción, is clear in stating that due to its small size as a production company, their strategy regarding the number of projects to invest is carefully considered from the beginning. "The countries they can go to and the budgets they can ac......

  • 23 de marzo de 2022

Cuando Duerme Conmigo will be touring festivals in June and released in theaters in Mexico and the US in August-September

The film Cuando Duerme Conmigo , an adaptation of a play by director Eduardo Román, which won the award for Best Original Text at the Miami International Small Format Theater Festival in 2016, has just begun post-production. It’s also the first Latin film to use Virtual Production technology. ......

  • 02 de marzo de 2022

Gato Grande: It’s a great challenge to be at the forefront of physical production when important projects are involved

Carlos Taibo, the new director of Physical Production at Gato Grande, said that he faces an important challenge by joining for the first time a company that is in a growth sprint. “Especially now that they have gained momentum after the success of Luis Miguel, the series , and with a list of import......

  • 11 de febrero de 2022

3C Films: The Virtual Production technology will be used for the first time in a Latino film

The Mexican film, Cuando Duerme Conmigo ( When We Sleep Together ), Eduardo Román's debut feature, was produced by 4Cento Films (USA) together with Estudio Cacodelphia (Argentina), Arttess Productions (USA), and 3C Films (Mexico), would be the first Latino production to use Virtual Production tech......

  • 04 de febrero de 2022

3C Films: The Virtual Production technology will be used for the first time in a Latino film

The Mexican film, Cuando Duerme Conmigo ( When We Sleep Together ), Eduardo Román's debut feature, was produced by 4Cento Films (USA) together with Estudio Cacodelphia (Argentina), Arttess Productions (USA), and 3C Films (Mexico), would be the first Latino production to use Virtual Production tech......

  • 04 de febrero de 2022

Lifetime is filming now its first series made in LatAm in co-production with VIP 2000 TV, Casablanca Brasil and Yahayra Films

Amores Que Engañan will be the debut of Lifetime’s original series in the region. It is a co-production that also involves VIP 2000 TV, Casablanca Brazil, and Yahayra Films. Arlette Siaretta (Casablanca) and Roxana Rotundo (VIP 2000 TV) are the executive producers, while Sofía Garrido (Yahayra Fil......

  • 26 de enero de 2022

Antena 3 Internacional reaches today 20 million homes after crossing Spain borders 25 years ago

25 years ago Antena 3 Internacional became the first Spanish private network to launch its signal abroad, and currently, it reaches more than 20 million subscriber households. Antena 3 Internacional was born in Mexico, with the help of MVS, a company with which they created a partnership and ope......

  • 22 de septiembre de 2021

BTF Media: The boom in Spanish-speaking content involves all of Latin America

For Ricardo Coeto, CCO, and Paco Cordero, CEO, both founders of BTF Media, due to the competitiveness triggered after the launch of the platforms in the region and its great demand, we are living today the great moment of Latin content. "It must have happened much earlier, due to its relevance in th......

  • 21 de julio de 2021

Joshua Mintz on #PRODUprimetime from Israel: We soon are going to produce TV in Latin America for all the world beginning in Argentina

“We are going to produce TV in Latin America for all the world. That is our mission, and we will execute it with the knowledge and contacts we have, using the content of which we are part-owners, that we are looking for, and that we are going to acquire. We will use our own capital because the plan ......

  • 18 de junio de 2021

Growth in consumption and subscribers in the pandemic

Vanessa Rosas, COO of blim TV, commented in the PRODU webinar Digital Strategies in Times of Pandemic that consumption in the platform grew by 190% the first two months and in the following two months it grew by 95%. The opportunity was used to increase the number of subscribers, for which they ma......

  • 23 de octubre de 2020

8 out of 10 US citizens do streaming

According to new information from a studio conducted by Roku and The Harris Poll with 2 thousand adult participants in the US during the Covid-19 period, 85% of the survey respondents do video streaming and prefer OTT over pay-TV. Additionally, the average hours of streaming reported increased by 1......

  • 22 de octubre de 2020

Content must be made for "tribes"

Andoni Zarrabe, Head of Branded Content at Discovery Networks Mexico, stated in his conference The Era of Weirdness , in Advertising Week, that technological disruptions have created a new social order: subcultures have fragmented into tribes and today, weird is cool, a synonym of identity. “Peop......

  • 10 de marzo de 2020

Involves se expande y abre oficinas con equipos locales en México y Colombia

Involves, startup dedicada a brindar soluciones para trade marketing , ejecución en el punto de venta, anunció la captación de inversión externa con el objetivo expandirse con equipos locales en México y Colombia. “Cuando la empresa empezó a crecer, no entendíamos bien sobre los capitales de rie......

  • 17 de febrero de 2020

Involves: Medir los KPI de Trade Marketing permite el máximo nivel de ventas

André Krummenauer, cofundador y CEO de Involves, compañía de tecnología SaaS que ayuda a aumentar la visibilidad y disponibilidad de productos en puntos de venta a través de un sóftwer de trade marketing y retail execution, publicó una reflexión sobre la importancia de los KPI de Trade Mark......

  • 10 de enero de 2020

André Krummenauer de Involves: Es muy importante la integración de los datos online y offline

André Krummenauer, cofundador y CEO de Involves, compañía de tecnología SaaS que ayuda a aumentar la visibilidad y disponibilidad de productos en puntos de venta a través de un sóftwer de trade marketing y retail execution , compartió sobre el mercado mexicano.   “El mercado mex......

  • 30 de julio de 2019

Univision: The sixth edition of TeletonUSA involves a great deal of planning

The sixth edition of the TeletonUSA, that Univision will broadcast from March 22 to 23, and whose slogan is Estamos Unidos Más Que Nunca (We are United More Than Ever), “is an event that requires great planning, meticulous attention to details, with a luxurious lineup,” expressed Gustavo Ordóñez, SV......

  • 14 de marzo de 2019

FOX: FOMLA es una gran oportunidad para dar a conocer nuestros proyectos de innovación

Daniela Novick, Research VP for FOX Latin America, shared at FOMLA on the evolution audiences and channels have recently undergone. “We understand that the audience is more and more fragmented and it is necessary to cover increasingly more needs because the audience is demanding. They know they a......

  • 02 de noviembre de 2018

Universo premieres season five of The Walking Dead en Español

Universo announced the premiere of season five of the worldwide phenomenon, The Walking Dead (16x60’) en Español on Monday, July 9 at 9pm/8C. In the fifth season of the post-apocalyptic series, Rick Grimes (Andrew Lincoln) and the survivors continue to plan their escape from Terminus after di......

  • 05 de julio de 2018

NBCUniversal/Telemundo and América Móvil has presented bids for Mexico National Football Team media rights

NBCUniversal/Telemundo and América Móvil has jointly submitted to the Mexican Football Federation bids for the Mexico National Team media rights, one for the US, and the other for the rest of the world, for two World Cup cycles. The bids include rights to all men’s and women’s Mexico Nati......

  • 29 de septiembre de 2017

Ultra Cine to premiere La Banda Picasso on Saturday, July 1

Ultra Cine announced the network premiere of the riveting Spanish drama, La Banda Picasso , on Saturday, July 1, 2017 at 10pm EST. Based on the 1911 theft of Leonardo da Vinci’s Mona Lisa , also known as La Gioconda, La Banda Picasso follows the events that followed soon after the iconic m......

  • 27 de junio de 2017

Somos TV’s ViendoMovies launches this Monday its new image

ViendoMovies launches this Monday its new image, with graphic elements consistent with the most recent visual trends in the industry and strengthening its high quality positioning in the most competitive market in the world. "Our commitment to showcase the best of contemporary cinema produced in S......

  • 15 de julio de 2016

TOKU premieres Yamibou anime TV series on July 19th at 10pm

TOKU premieres the fantasy Yuri television anime series Yamibou this summer. TOKU is the only 24/7 television network dedicated to eye catching anime, popular live action titles and cult classics from Asia dubbed into English, also available On Demand. Starting July 19th, the fascinating 13-episode......

  • 15 de julio de 2016

Televisa: Las Amazonas is a short telenovela from Televisa appropriate for new audiences

Televisa will launch next Monday, May 16th at 7:30pm its new short telenovela Las Amazonas (72x60’), produced by Salvador Mejía, who assured that it is part of the new generation of more focused and specific content, appropriate for new audiences. “It is a short version made with film techniques,......

  • 13 de mayo de 2016

Televisa: With the series Logout we have reached an interaction with the user of up to 120%

A month after its debut in Telehit, the series Logout (13x60’), which involves second screen, has shown great acceptance in digital platforms, according to Manuel Gilardi, Digital and New Media VP at Televisa, who assured that the increase of consumer participation with the project is greater in e......

  • 11 de junio de 2015

Telemundo starts production of its newest novela Tierra de Reyes

Telemundo announced the production kick off of its new original novela, Tierra de Reyes (120x60’), starring Aarón Díaz, Ana Lorena Sánchez, Gonzalo García Vivanco, Kimberly Dos Ramos, Christian de la Campa and Scarlet Gruber, with Fabián Ríos and Sonya Smith as “Cayetana”. With a screenplay adap......

  • 23 de octubre de 2014

Lo Que Callamos Las Mujeres from Azteca’s Canal Trece celebrates 14 years on the air with presence in 54 countries

Lo Que Callamos Las Mujeres , show that airs on Azteca’s Canal Trece, celebrated its 14 years on the air this past September 3rd with the broadcast of the episode Con La Venda En Los Ojos . During these years, the show created by Elisa Salinas has generated over 3,500 stories that have been seen i......

  • 09 de septiembre de 2014

BMP Latin developing several projects for U.S. Hispanic

Bunim/Murray Productions, with over 25 years innovating in the U.S., having popularized reality shows such as The Real World – already in its 29th season on MTV-, and Keeping Up with The Kardashians , has been observing the U.S. Hispanic market closely and launched the BMP Latin division a few ye......

  • 14 de marzo de 2014

Media Networks: New promotional campaign for Perú Mágico in the U.S. starts July 1st

Media Networks will launch in the U.S. next Monday July 1st, a promotional campaign for its channel Perú Mágico, ethnic signal that catering to Peruvian communities outside of their home country. The campaign will target over 50 Peruvian and Hispanic restaurants across California, New Jersey and F......

  • 28 de junio de 2013

Univision tlnovelas begins transmissions through DishLATINO in the US

Univision’s new network, Univision tlnovelas, launched in the US on Wednesday Feb. 29 through the DishLATINO for its initial chapter, though negotiations about distribution with other paid TV operators have not ceased. "We’re emphasizing the Televisa’s novelas from the 80s and 90s, which haven’t be......

  • 01 de marzo de 2012

Promo: nuvoTV’s new reality series Operation Osmin

Operation Osmin is a new reality series on nuvoTV starring Cuban-exile, mad man trainer, Osmin, who pushes 10 participants through the most grueling fitness regimen on television in this bold new series. The exercise routine involves intense cardio, street fighting, and backbreaking resistance tra......

  • 30 de agosto de 2011

Azteca América launches game show Justo a tiempo

Azteca America will launch a game show called Justo a tiempo starting in November. The show premieres Monday, November 1, and will be hosted by Raquel Bigorra, joined by Mauricio Barcelata. “It is an interesting and dynamic concept with a lot of audience interaction. The contests are entertaining......

  • 29 de octubre de 2010
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