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Telemundo Streaming Studios: Metrics made us change our perspective of the content we develop

Carlos Quintanilla, VP of Original Content Development at Telemundo Streaming Studios, was a panelist at the conference “Where Art Meets Science” with Parrot Analitycs, one of the first conferences held in this new edition of MIP Cancun 2022. During the conference, the benefits of metrics and the u......

  • 16 de noviembre de 2022

Google TV: Platforms must make it easier for the user to discover content

For Juanjo Durán, Head of Entertainment and Multicultural Content Alliances for the Americas at Google, today there is more content than ever, but users spend too much time looking for what to see and not enjoying the content. "Platforms have to do a better job in this aspect Google TV focuses," he ......

  • 02 de noviembre de 2022

Emilio Aliaga from TV Azteca: FAST is an opportunity for territories we don’t cover and it means additional income

For Marcelo Liberini, Digital VP of Caracol and Emilio Aliaga, Chief Digital Officer (CDO) and Digital VP, TV Azteca, no digital platform has reached the value of linear TV yet. "I don't know how long it will remain this way, but there is still the value of the number of eyes that linear TV captures......

  • 28 de octubre de 2022

NetUno: The challenge is that households consume more data

Gilbert Minionis, CEO at NetUno Venezuela, explained the journey of the company during the panel The transformation of Latin American cable operators at NEXTV CEO LatAm. “From the beginning we always saw ourselves as a data company, making the transition to what we are today was very easy. We wer......

  • 28 de octubre de 2022

Rebellion: Publicis opens its content vertical and goes in search of IPs

Publicis Groupe, one of the largest communication companies in the world, with 80,000 employees in 110 countries, decided to open its content vertical and recruited an experienced producer like the Mexican Iván Aranda to lead it. With more than 35 years in content creation, in which he has produced......

  • 26 de octubre de 2022

BB Media processes weekly +100 million of data from almost 4,000 streamers

BB Media currently processes 100 million of data weekly from almost 4,000 streaming platforms in more than 200 countries. Horacio and Tomás Gennari, president and CEO of the company, respectively, revealed these facts during the BB Media Day Miami, held at the Biltmore Hotel in Coral Gables, an even......

  • 26 de octubre de 2022

DIRECTV: We look how to use elements of our sports properties as drivers for AVOD and SVOD audiences

Frida Almaraz, director of Data, Lamac, highlighted during the panel “The Era of the Free, of SVOD and the rebirth of vMVPD (virtual Multichannel Video Programming Distributor), that much still needs to be done “to demystify the complexity of audiences on AVOD, FAST and SVOD platforms, and regarding......

  • 26 de octubre de 2022

Canela Media: We have 570 hours of original content available in different genres

Isabel Rafferty, CEO, and founder of Canela Media announced that among the more than 570 hours of original content they offer, in October they will launch titles such as Secretos de Villanas , Entre Fronteras and Mi Vida , plus the arrival of new programming for kids in 2023. They are also stren......

  • 16 de septiembre de 2022

Somos Fútbol #elotrolado of 2bLatam: A look at what happens off the soccer field with a touch of humor with enchufe.tv

Soccer is known as the "king sport" and from November 20, the whole world will be focused on the FIFA World Cup, Qatar 2022. So brands, agencies, and creators of content are committed to capturing the attention of audiences in an innovative way. According to a Lotame Data Exchange study conducted a......

  • 14 de septiembre de 2022

20th Annual Hispanic Television Summit returns in-person with the theme of Embracing Our Culture

After two years as a virtual conference, the producers of the 20th Annual Hispanic Television Summit have announced the return of a live in-person presentation of the popular, annual summit for those in the business of television for Hispanic audiences, worldwide.  The Hispanic Television S......

  • 31 de agosto de 2022

Debut of UNIMÁS’ Siéntese Quien Pueda delivered 184K Adults 18-49 at 7pm

Siéntese Quien Pueda , the program created by Carlos Mesber and his company We Love Entertainment, premiered this Monday on UNIMÁS as the most watched show at 7pm in the US Hispanic market. Data from Nielsen shows that at 7pm, Siéntese Quien Pueda delivered 184K Adults 18-49, which outperform......

  • 24 de agosto de 2022

BB Media: LatAm OTT penetration is 45% or 76 million households

92 million Latin American homes are today connected to broadband (53% penetration), with 82% streaming at 5MB and 54% over 20MB. "This is more than enough to stream in HD," said Tomás Gennari, CEO of BB Media during his opening of an online conference to introduce and educate top Latin American chan......

  • 19 de agosto de 2022

nScreenMedia: US consumers are using the time they used to spend on traditional media watching AVOD

Consumers are using the time they previously spent on traditional media watching AVOD services, according to Colin Dixon, founder, and Chief Analyst, nScreenMedia. He was part of the panel discussing streaming trends in the US during the virtual streaming event organized by BB Media and OTT.X for ex......

  • 19 de agosto de 2022

Streaming Ad TV panel: 55% of US TV consumers watch FAST channel or platform to some extent

In the US, 55% of TV consumers watch FAST channels or platforms to some extent, this represents an increase of nine percentage points in half a year and there is a perception that FAST offers great value. These were some of the facts discussed on the panel "A Deep Dive into the Industry: Free Ad-Sup......

  • 19 de agosto de 2022

Pluto TV: CTV offers exponential growth for both users and advertisers

The advertising investment in Connected TV (CTV) is a segment that has been growing in the region. “We are fully in the era of connected TV, it is the present and the future. The benefits of CTV entail greater scale, immediacy, a large amount of user information, audience segmentation, and data for ......

  • 10 de agosto de 2022

beIN SPORTS: Piracy is the greatest challenge of the sports content market today

One of the great technological innovations that beIN SPORTS is implementing with its FAST channels, beIN SPORTS XTRA and beIN SPORTS XTRA en Español, is producing and operating them in the cloud. This task is led by Daniel Lago, senior director of Operations Production. Felipe Hoyos, director of Sp......

  • 05 de agosto de 2022

Online video subscriptions will exceed the 3 billion barrier by 2027

The forecast for subscriptions to video platforms worldwide will reach the 2 billion mark by 2027, while pay-TV shows a much more mixed picture for development, according to figures from Omdia research. Omdia's new Global report: Pay TV & Online Video found that total global subscribers increased f......

  • 13 de julio de 2022

NATPE selects The Bahamas for its annual marketplace and conference

The National Association of Television Program Executives (NATPE) announced the move of its flagship international content marketplace and conference to Baha Mar Resort and Convention Center in Nassau, The Bahamas, on January 17th - 19th, 2023. “After many months of research and discussions with......

  • 29 de junio de 2022

Starz: The next OTT wave will be providing value to consumers not simply being content aggregators

The next OTT wave will be providing value to consumers, more than simply being content aggregators. “More complicated models are coming” expressed Stefanie Meyers, Senior Distribution VP at Starz, in the context of the MVPDs as the ultimate super-aggregators panel by Nextv Series USA, held by Dataxi......

  • 22 de junio de 2022

Roku: Original production is a new space for us and we will continue investing

Even though Roku was born as a service that licensed content, since they acquired Quibit in 2021, they entered the area of original content. For this year, during the NewFronts the company announced a robust list of original productions, such as the biopic  Weird: The Al Yankovic Story . “It is......

  • 22 de junio de 2022

Estrella Media: FAST offers huge opportunities for content providers

The New Role of National Broadcast TV in a FAST World ) was the center of the discussion of the panel made up of Sam Matheny, Executive VP and Chief Technology Officer at NAB; Tad Ro, Senior Product Management VP at Pluto TV; Natalia Rodriguez, Head of Programming for Linear and Streaming at Estrel......

  • 22 de junio de 2022

Tigo Costa Rica: Resettling from a set-top box to a streaming app opened doors for us

For José Daniel Gómez, General Manager of Tigo Costa Rica, resettling from the set-top box to a streaming app was initially customer-driven and operators are adapting. "This change was initially customer-driven and by listening to the customer a door was opened for us by moving to a service in the ......

  • 01 de junio de 2022

US Hispanic division of Warner Bros. Discovery presented new content at their first upfront as a merged company

Discovery en Español, Discovery Familia, and Hogar de HGTV, which are part of the US Hispanic division of the recently merged Warner Bros. Discovery, presented their content offer at the 2022-23 upfront held this Wednesday by Warner Bros. Discovery. “Warner Bros. Discovery brings an unrivaled propo......

  • 20 de mayo de 2022

Disney's Rita Ferro: We aspire to triple our  investment in inclusion and diversity

Rita Ferro, president of Advertising Sales for Disney Media & Entertainment Distribution (DMED), emphasized that during the 2021 upfront they committed to increasing investment in inclusion and diversity, which they did by US$100 million. "For this year we want to triple the commitment," said Fe......

  • 20 de mayo de 2022

NBCUniversal: The future is ad-supported and our company is built to support advertisers

Linda Yaccarino, president of Global Advertising and Partnerships of NBCUniversal, pointed out that for NBCUniversal, advertising has always been a business asset designed to improve the business of its clients. "In other words, advertising has always been part of our DNA and future," she said durin......

  • 18 de mayo de 2022

IAB: Digital video ad spend will grow 26% to US$49.2bn and CTV's 39% to US$21.2bn by 2022

Despite the fact that 36% of the time that the audience spends watching content is on connected TV (CTV), the annual advertising investment on this platform will only reach 18% in 2022, according to the Video Ad Spend report, revealed this Monday by IAB within the framework of the NewFronts 2022 Str......

  • 04 de mayo de 2022

#PRODUprimetime with Ríchard Izarra with founders of Influur: In less than a year our platform has closed two investment rounds for US$5.8 million

#PRODUprimetime with Ríchard Izarra presented Alessandra Angelini, Chief Executive Officer; Valeria Angelini, Chief Product Officer, and Data Analyst; journalist Paula Coleman, Chief Operating Officer; and Fefi Oliveira (Nickelodeon and Netflix actress), Chief Influencer Officer; all co-founders of ......

  • 29 de abril de 2022

Nielsen: 55% of Latinos consider that streaming platforms have the content more relevant to their identity group

The new streaming economy: The digital transformation was the session held within the framework of the HCM Summit Series last Tuesday that included Isabel Rafferty Zavala, founder and CEO of Canela Media; Romina Rosado, EVP and general manager of Hispanic Streaming, NBCUniversal Telemundo Enterprise......

  • 29 de abril de 2022

Home Time Entertainment's Anthony Graham: Super aggregation is an opportunity to attract new business to our platform

The process of streaming services aggregation to pay-TV platforms is an opportunity to bring new business to community operators, says Anthony Graham, founder, and CEO of Home Time Entertainment and Chairman of the Association of Community Cable Operators of Jamaica (The Jamaica Association of Commu......

  • 27 de abril de 2022

NBCUniversal: We'll see a big shift of ad dollars toward streaming

Laura Molen, president of Advertising Sales and Partnerships for NBCUniversal Media, LLC., is excited to be a part of the streaming world in this new media renaissance. Molen gave the initial keynote: “The big deals of advertising”, during the event “Natpe virtual: The evolution and transformation o......

  • 22 de abril de 2022

Nielsen: We are already testing our cross-media measurement in a laboratory panel

Measuring an audience that still watches linear TV, but connects to streaming, and shifts from television to mobile or tablet is a challenge that is beginning to find answers. Nielsen has been working on cross-media measurement for about five years, preparing for the moment the industry is experienc......

  • 15 de abril de 2022

Mediapro: Esports allows to connect with a target that is difficult to reach in other ways

For Mário Sousa, Head of Sales and Marketing of Mediapro for the Americas, the importance of esports leagues lies in the fact that they allow connecting with a target that has few ways to reach. “It is not only the fan engagement and young audiences, but the component of winning a competition, that ......

  • 08 de abril de 2022

WarnerMedia: Sports rights tenders provide transparency and competitiveness to the process

Sports rights tenders is a trend according to the panelists at “The new sports rights scenario in the era of streaming and D2C”, one of the talks that took place at the first day of NEXTV Sports Latin America Dataxis series. “The tenders are welcome in order to make possible everyone’s participa......

  • 08 de abril de 2022

Screen Capital: We need new business actors to mediated between creation, production and audiences reach

Joyce Zylberberg, co-founder and managing partner of Screen Capital, highlighted the challenge of reaching audiences that are looking for segmented content, in times when business models are also changing. "There is a need for new players in the model, moderators, capable of putting together all the......

  • 01 de abril de 2022

Preservation 35 Film & Data: We guarantee the conservation of all material regardless its support

“Preserving the memory of humanity”. Under this premise, Rolando Loewenstein announces Preservación 35 Film & Data (P35), a company whose headquarters are located in the Polígono de Andalucía (Málaga, Spain) and that will be launched in April of this year. “I was invited to participate in th......

  • 01 de abril de 2022

Nielsen agrees to a US$16 billion takeover

A consortium of investment funds acquired this Tuesday the Nielsen Holdings PCL, one of the world's largest in the field of audience measurement, for US$16 billion, including the company's liabilities, according to a statement issued by the company. The consortium is led by Evergreen Coast Capit......

  • 30 de marzo de 2022

Gracenote: Our services help entertainment providers connect viewers with content

“Our metadata and industry-standard entertainment images, content identifiers (IDs) and related services are helping entertainment providers connect viewers with content more than ever. Gracenote clients are providing next-generation entertainment experiences for LatAm audiences, based on powerful c......

  • 18 de marzo de 2022

Grateful: Product placement in SVOD series is a trend in advertising strategy

With the growth of the streaming market and the lack of spaces specifically devoted to advertising, the industry has found that the best way that brands don’t miss this opportunity is through product placement or brand integration in the most popular titles or content. This model is becoming a trend......

  • 02 de marzo de 2022

Tomás Gennari on OTT panel: There are 228 streaming services operating in LatAm

Latin America has grown rapidly in the adoption of broadband, increasing from 56.8 million homes for the last quarter of 2016 to 86.01 million in the last third of 2021, said Tomás Gennari, CEO of BB, during the panel “The LatAm landscape” on the framework of the virtual event OTT.X Online Live 2022......

  • 25 de febrero de 2022

Stream TV Growth Summit: Personalization is key to acquiring and retaining subscribers

As of December 2021, 80% of US households were subscribed to at least one SVOD with about 35% churn, according to a Deloitte study . This data was quoted by Jon Goodstadt, Senior Sales Executive for Roku during his keynote at the “OTT Subscription growth deep dive: Finding and acquiring the next mi......

  • 25 de febrero de 2022

Angela Colla of Globo at the PRODU Showcase: Telenovelas are among the most-watched on platforms and attracting new audiences 

“On OTT platforms, and on ours, Globoplay, telenovelas tend to be among the most-watched content and those that attract new audiences,” said Angela Colla, Head of International Sales for Globo, at NATPE Showcase with Ríchard Izarra. VIDAS AJENAS : SUPER SUCCESSFUL Angela presented two telenove......

  • 26 de enero de 2022

Condista adopts FAST to increase its offer of Hispanic channels

MegaNoticias and RCN Más are the first FAST channels that Condista places on the market. Launched in August of last year, these channel offerings “tend to an under-served market of Spanish-speakers in the US that want high quality streaming content from brands they know, without having to pay a mont......

  • 05 de enero de 2022

Canela.TV offers a premium, curated and culturally relevant catalog in long format in Mexico

Mexico was the first territory, outside the US, selected by Canela.TV (AVOD) to launch its signal due to the country’s rapid adoption of technology and advertising strategies, and its consumer advantages. “Mexicans are committed to innovative products,” said Germán Palomares Salinas, Country Manager......

  • 01 de diciembre de 2021

Gracenote: Content personalized images can increase time and number of titles viewed in platforms

During the PRODU webinar “Content search, discovery and personalization,” Mariana Prysunka, director of Sales for Latin America at Gracenote, announced that they have been testing in a US platform personalized images of the content, including up to five images of the same title, which has allowed to......

  • 01 de diciembre de 2021

PRODU webinar: Users need to know the content offered and how to find what they want

Pablo Mancuso, president of Accion Group, moderated the PRODU webinar “Content search, discovery and personalization”, which also included Mariana Prysunka, Gracenote; Gustavo Morandé, Zapping; Vanessa Rosas, Blim, and Emilio Aliaga, TV Azteca Digital. The conversation focused on the challenges ......

  • 01 de diciembre de 2021

Almost 20 years of the Annual Hispanic Television Summit

The Hispanic Television Summit is the premier annual event for those in the business of TV and video for Hispanic audiences in the U.S. and worldwide. Over the past 19 years, the summit has become the most popular event of its kind and attracts hundreds of attendees annually to this forum where prod......

  • 12 de noviembre de 2021

Noticias Telemundo: The most notable shift of Telemundo in recent years was finally betting on the news

For Luis Fernández, president of Noticias Telemundo, the network’s most notable shift in recent years was finally betting on the news. And the great leap in Noticias Telemundo has been in the quality of its content, getting closer to Latinos; offering more original content; and a staging that has be......

  • 10 de noviembre de 2021

Laura Pérez of ViacomCBS at Upfront 2022: We have become a digital company with innovative products

ViacomCBS Networks Americas’ Upfront 2022 took place in San Miguel de Allende, Mexico, showcasing to more than 50 clients their new content and premieres for next year with an emphasis on their connection with audiences, immersive experiences and talent thanks to their multiplatform portfolio and it......

  • 03 de noviembre de 2021

A+E Networks LatAm: With TA+ advertisers are able to change plans immediately based on real results

Already several media agencies and advertisers are using Total Audience Plus (TA+), according to Miriam Ríos, director of Revenue User Intelligence Research Mexico at A+E Networks. Among them, she mentioned to PRODU, are Grupo OMG, Group M, and soon Dentsu and brands such as Henkel, Genoma Lab, and ......

  • 03 de noviembre de 2021

Megacable: We chose Android TV for our Xview+ platform because of its easy interaction with apps and streaming

Xview +, Megacable Mexico's new OTT platform, which already has 2.5 million users, is based on Android TV, which, according to Raymond Fernández, co-CEO of the operator, is the one with the easiest interaction with the app and streaming world. Fernández was one of the speakers on the OTT Super-a......

  • 29 de octubre de 2021

Roku: Mexico is the main international market for the platform

Mexico, where Roku is present since 2015, is the biggest market for that platform worldwide. Adriana Naves, Head of Content Distribution at Roku for Latin America, said during her participation in NexTV Series Mexico, that globally, they already have 55 million users. Naves was part of the panel F......

  • 29 de octubre de 2021

Totalplay: The addressable TV combines the best of the two worlds of TV and digital

According to Hector Pita, Director of Addressable TV Product at Totalplay, having an addressable TV combines the best of the two worlds of TV and digital.  “We are already in our fourth year doing targeted advertising and we are still learning. We can now make audiences very similar to digi......

  • 27 de octubre de 2021

SOMOS Next: We use intuition to decide what path to take with what data reveals

‟There is so much data available about users and about what they want to watch, that intuition must be used to decide what to do with that data you have at hand and what path to take," said Luis Guillermo Villanueva, Chief Operating Officer at SOMOS Next on #PRODUprimetime with Richard Izarra. M......

  • 27 de octubre de 2021

Greg Riker of Metrological: Two-year delay in the integration of OTTs and D2Cs in pay TV in LatAm

In Latin America, the rate of integration of OTT apps and new direct-to-consumer services (D2C) is two years behind the US and some European countries, according to Greg Riker, head of Sales and Business Development for the Americas from Metrological. Riker was part of the panel How to integrat......

  • 20 de octubre de 2021

Telefónica: Windowing was well defined in the past, now that pipe stopped feeding pay TV

The loss of windows is one of the aspects that worries Gonzalo Arrisueño Labarthe, Telefónica's content manager for Latin America in the current scenario. Arrisueño, who along with Federico Canonigo, Flow Content and Programming Manager, participated in the talk “New Trends in Linear and Non-Linear ......

  • 13 de octubre de 2021

Telefónica: We have to be more efficient with the pay TV proposal

Gustavo Castro, Content Manager for Latin America, Telefónica, recommended to both programmers and operators to rationalize and be more efficient with the pay TV proposal, otherwise pay TV penetration will continue to drop. Castro participated in the panel participated in the panel “The Evolutio......

  • 13 de octubre de 2021

Globo launches new positioning in a local campaign co-created with Accenture Interactive

Globo reveals that 8 out of 10 Brazilians consume its content on open TV, pay TV or digital, advertisements highlight the relevance of content that overflows its own platforms and generates conversations that go beyond Globo. Convergence of media and efficiency for advertisers are also in focus ......

  • 06 de octubre de 2021

VTR Chile: Advanced advertising reaches an audience with greater conversion potential

Juan Palermino, manager of Advertising Sales at VTR Chile Liberty Latin America, an operator that was a pioneer in the region creating a platform with addressable TV between 2017 and 2018, highlighted some of the benefits of his platform: reaching an audience with greater conversion potential for ma......

  • 22 de septiembre de 2021

A+E Networks LatAm: To date, we have held 36 live virtual events with a great experience for our brands

Since the pandemic forced the world to reinvent itself, A+E Networks Latin America has held 36 virtual live press and trade events for its brand portfolio with positive results. “It allowed us to rethink strategy and tactics, but the objectives did not change. Thanks to this we were able to deve......

  • 17 de septiembre de 2021

Venezuelan producer Daniel Benaim launches platform for live streaming events with interactivity: SinTicket.com

Daniel Benaim, an experienced Venezuelan TV producer, is launching a new venture under the name SinTicket.com , a premium digital destination that produces exclusive and original events for live streaming, giving the user the possibility to interact in real-time during the event with digital device......

  • 10 de septiembre de 2021

HITN announced aggressive growth of SVOD Edye, the launch of B2B service, and upcoming entry into Brazil

Since Castalia assumed last year the representation of Edye, the children SVOD of HITN, it has helped to catapult the service, said Guillermo Sierra, director of Television and Digital Services of HITN, with satisfaction. “We are very grateful to Castalia. They have most of the merit of the level ......

  • 10 de septiembre de 2021

Marcos Amadeo of Disney: With the acquisition of Combo+ subscribers will be able to save up to 30%

Marcos Amadeo, Disney Latin America's Digital Products and Operations leader, revealed technical data about the platform, for instance, that both Disney+ and Star+ share the same account, that is, the same email and password combination works for both services. During Star+ launching, Amadeo hig......

  • 08 de septiembre de 2021

Kantar IBOPE Media: We are breaking through glass ceilings to lead in a different way

Carolina Ibargüen has led Kantar IBOPE Media in Colombia for five years, with a 20-year career in the advertising industry to prove it. By developing professionally in a male environment, she feels part of that wave that has led women to managerial positions and serves as an example to others. "When......

  • 01 de septiembre de 2021

PRODU Webinar ¡Colombianas Berracas!: Training and making visible women are key to their advancement in the industry

The webinar ¡Colombianas Berracas! Women who have succeeded in the Colombian audiovisual industry, within the framework the Colombia Special, brought together Ana Piñeres, COO, partner, creative producer and executive of CMO Group and president of Egeda Colombia; Catalina Porto, executive manager ......

  • 27 de agosto de 2021

Samsung Ads: It is necessary to balance the linear TV budgets and allocate 40% of them to AVOD

Based on the data of more than 50 million smarTVs, Justin Evans, Global Head of Analytics for Samsung Ads, advises on the need of balancing the linear TV advertising budgets and allocate 40% of that money to advertising-supported streaming services (AVOD). Evans' talk kicked off the first day of the......

  • 18 de agosto de 2021

Univision: Single series channels and live sport are the most successful experiences of Prende TV

Single series channels (channels dedicated to a series or show) and live sports broadcasting have been two of the most successful experiences to date in these first almost five months of Univision's AVOD Prende TV platform. “Single series channels are something we are exploring more and more. Th......

  • 11 de agosto de 2021

Univision’s fact-checking Platform elDetector gets certified by IFCN

Univision announced today that its fact-checking platform, elDetector has been certified as an official member of the International Fact-Checking Network (IFCN). Univision’s elDetector was the first Spanish-language data-checking site in the U.S. with IFCN’s certification, Univision News joins t......

  • 06 de agosto de 2021

NALIP partners with Disney, Starz, MPA, and Amblin to train the new generation of Latino executive producers

Ben López, executive director of The National Association of Latino Independent Producers (NALIP), announced during Starz's Producing for television and building inclusivity panel #TaketheLead, that they partnered with Disney, Amblin Partners, Starz, and the MPA to launch the program of Latino Lens ......

  • 04 de agosto de 2021

ViacomCBS: The time has come to offer new and disruptive proposals beyond our traditional business

"The time has come to offer innovative and disruptive proposals that go beyond our traditional business, but always focusing on content," said Laura Pérez, VP of Content Distribution for Latin America and general director of ViacomCBS Networks Americas for Mexico and Latin America North, in #PRODUp......

  • 28 de julio de 2021

NBCUniversal partners with Ad-ID to launch a new standard for advertisers across One Platform

NBCUniversal announced Ad-ID as its new standard for advertisers across One Platform, a first-of-its-kind partnership that brings a viewing environment to consumers on every screen and offers marketers the highest-quality, most efficient and effective advertising solution. As the first major media ......

  • 28 de julio de 2021

Marvick Martínez joins BB as director of Market Research

BB adds Marvick Martínez to its team as director of Market Research. She will lead operations and will focus on optimizing current processes, adapting to the constant transformations and demands of the industry. “We are in a time where the flow of information is substantial and changes very quickly......

  • 28 de julio de 2021

NBCUniversal appointed John Lee to the newly-created role of Chief Data Officer

John Lee joins NBCUniversal as Chief Data Officer, sitting within the company’s Global Advertising & Partnerships division and reporting to Krishan Bhatia, president & Chief Business Officer. Lee and his team will develop the company’s first-party data strategy and create data-driven partne......

  • 28 de julio de 2021

Pluto TV: 91% of users are satisfied with the ads on the platform

Sebastián Isaza, Campaign Regional Manager of Pluto TV, said that this AVOD offers two experiences: one online, with curated channels, and the VOD experience. During his presentation, entitled: AVOD Service: A New Challenge for Brands, he mentioned among the attributes of Pluto TV that it is an easy......

  • 23 de julio de 2021

Terry Fernández of PRODUlocaciones: We have created an extraordinary tool to search for locations in Mexico and soon available in other countries 

“PRODUlocaciones is a pioneer in the audiovisual industry with a database of online locations; it's like Airbnb, but with locations. It is a product that does not exist worldwide; not in Europe, nor in the US, nor in Japan,” said Terry Fernández, partner of PRODUlocaciones, in #PRODUprimetime with ......

  • 23 de julio de 2021

Televisa´s Rosy Ocampo: Fourth and fifth seasons of franchise Vencer are already in process

The Vencer franchise, already with three seasons, and all with great success in Mexico on Las Estrellas channel and in the US on Univision, will continue with a fourth and even fifth seasons which are already developing, and all available for the international market. The announcement was made by ......

  • 16 de julio de 2021

Comcast NBCUniversal: This Upfront marked the company’s strongest digital marketplace

Comcast NBCUniversal detailed the company’s success in the 2021-22 Upfront marketplace, showcasing the strength of a new era of premium video advertising defined by seismic shifts in consumption, competition, and capabilities. “Consumers ignited a creative and technological revolution, and the m......

  • 16 de julio de 2021

Netflix's Francisco Ramos on IP and budgets: Each case is unique and for each one, we explore the best options but there is no democratization

If authors should give up their IP (Intellectual Property) when negotiating with the platform, Francisco Ramos, VP of Content for Latin America at Netflix, said that “each case is unique and in each case, we explore the best options; each production house has to think about the best business model a......

  • 14 de julio de 2021

Trans Ocean Network: We will launch a disruptive video service in Q1 2022 in Panama

Disruption is the trademark of Trans Ocean Network, an ISP with almost eight years in Panama, and that now is preparing to offer video services. "Nobody wants to be subject to a schedule anymore, we want to do something different, an application on your device where you can access your IPTV, leverag......

  • 09 de julio de 2021

Tigo Honduras: Tigo ONEtv will be in nine LatAm markets by Q3 2021

Since 2019, Tigo de Millicom has worked on the evolution of its ONEtv product, which was relaunched on June 15 in Costa Rica and now Honduras. Rodolfo Caraccioli, Home Segment Manager of Tigo Honduras, announced that before the end of the third quarter of this year, ONEtv will be in the nine Lat......

  • 30 de junio de 2021

TiVo: Low cost, app ecosystem, and features made popular Android TV among pay-TV operators

The low cost of the product, the apps ecosystem, abundance in expertise, and the features of the applications, are some of the benefits that, according to Nick Wilson, head of Customer Satisfaction of TiVo, made Android TV a popular platform among the operators of pay-TV. Wilson participated in ......

  • 30 de junio de 2021

Élite leads the weekly ranking as the most-watched Hispanic series on digital platforms in the US

Élite dethroned La Casa de Papel for the first time in months as the most demanded digital series in Spanish in the US in the period between June 14 and 20, according to the ranking published by Parrot Analytics, the data science company that researches the global demand for content. Élite ......

  • 25 de junio de 2021

HBO Max: The platform adapts to each user and offers the content that interests them most

Dionne Bermúdez, Product Manager at HBO Max, reported during the launch event of its app that the service will be available for smartphones, tablets, smartTV, or other devices. Once it is downloaded, users will be able to freely explore the content's offer. This catalog is curated by a specialized t......

  • 11 de junio de 2021

Bollywood willing in making shorter movies and brands in need of data about alpha generation are among Sociograph new clients

Bollywood production companies in India that want to know where to cut their films to enter the Spanish market, or brands that seek behavioral research about alpha and Z generation, are among the new clients that Sociograph won during this pandemic, according to its founder Elena Martín in #PRODUpr......

  • 09 de junio de 2021

Univision: AVOD offers the best of both worlds

For Rafael Urbina, general manager and EVP of AVOD Streaming at Univision, AVOD (advertising video on demand) “offers the best of both worlds: the TV’s massive reach, but with the accountability that digital has”. Urbina was one of the members of the panel Opportunities for AVOD in Latin Americ......

  • 04 de junio de 2021

The BB Media Day will be face-to-face in Miami the last quarter of the year

The BB Media Day will be held in person during the last quarter of this year at the Biltmore hotel in Coral Gables, Miami, announced Horacio and Tomás Gennari from the Business Bureau during #PRODUprimetime with Ríchard Izarra . BB Media Day is a free one-day event aimed at the TV industry in o......

  • 21 de mayo de 2021

Technology helps to lower costs of producing sporting events

The pandemic accelerated the common use of remote production technologies. “In addition to producing events, our companies are holders of rights, which are increasing more and more. Technology is helping us lower the cost of production," said Alfredo Arosemena Ruiz-Huidobro, CEO of Telefónica-M......

  • 21 de mayo de 2021

Univision announced the launch of the first Brand Studio

To support brands in creating campaigns that authentically communicate with Hispanic consumers, Univision is launching its first Brand Studio. Created from scratch, the Brand Studio will combine the best of original brand journalism with an industry-leading perspective to produce powerful storytelli......

  • 21 de mayo de 2021

Sports TV apps allow to reach different audiences

Hernán Chiofalo, commercial manager of TyC Sports, and Leandro Lagos, director of Tigo Sports Costa Rica, agree that apps have allowed their companies to make available much of the sports content that does not have space on their traditional screen and thus reach different audiences, and in some cas......

  • 19 de mayo de 2021

Today more than ever being data first has become relevant

With consumers increasingly involved with the digital ecosystem, companies now have a solid database available to guide their advertising strategies. The digital shares of many companies grew recently from 20% to 60% and up to 80% of only digital investment. In 2020, with people confined to thei......

  • 07 de mayo de 2021

PRODU webinar discussed the paradigm shifts of digitization

PRODU webinars continue to debate and analyze the industry and the scenarios that are impacting today’s world with a new webinar: The new paradigms due to digitization. In 2020 the pandemic accelerated changes and consumption habits that were already in process, adding also new ones, so how do p......

  • 05 de mayo de 2021

Mexico, Brazil, Argentina lead access to streaming

For Marcelo Gantman, general director of Big Data Sports Argentina, there are two aspects to the digital transformation: one related to infrastructure problems to be solved, but at the same time, Mexico, Argentina, Brazil, and Colombia are at the forefront in access to streaming TV. Gantman made the......

  • 30 de abril de 2021

Identifying and having fan data for monetization

Technology is no longer the problem, but the solution for sports in the region, according to Iris Córdoba, general manager of the Global Sports Innovation Center (GSIC) powered by Microsoft based in Madrid, Spain. For Córdoba, the key is to identify and have fan data to be able to monetize. "Tec......

  • 30 de abril de 2021

Digitization without set-top boxes the way to OTT

Digitization without set-top boxes, Internet TV, has been the solution for companies such as Cable Club and its Qlobbi platform from Peru, and Cable Mio from Colombia, to be able to offer OTT to their customers. "Digitizing without boxes, because it is very difficult to obtain a return on investment......

  • 28 de abril de 2021

Telemundo announces SVP of Research Strategy & Insights

NBCUniversal Telemundo Enterprises announced the appointment of Federico Garza as SVP of Research Strategy and Insights.  In this role, Garza joins the company to lead research, insights, and analytics to inform programming, marketing, and digital strategies across the portfolio. Garza will r......

  • 28 de abril de 2021

Univision: Partnership with Google is a critical piece

Google and Univision announced a new, multi-year, strategic partnership to accelerate growth across Univision's portfolio of media and content properties, providing solutions that will enable it to build the media company of tomorrow. Google Cloud will help drive Univision's digital transformati......

  • 28 de abril de 2021

PRODU and Livepanel launch PRODU trends

PRODU, in association with Livepanel, a 100% mobile platform that promotes a new methodology for conducting consumer surveys, launched its first package of research results under the title PRODU trends, with audience and consumption data. In this first study, the information was collected through mo......

  • 09 de abril de 2021

Disney, ESPN and NFL sealed 10-year agreement

The Walt Disney Company, ESPN and the National Football League (NFL) have reached a wide-ranging, long-term agreement that will result in ABC/ESPN joining the Super Bowl rotation, additional playoff action, exclusive national ESPN+ matchups over the course of the agreement, significantly more regula......

  • 19 de marzo de 2021

FlickShow is like the Trivago of content

FlickShow’s service of BB-Business Bureau is offering distributors and small producers the opportunity to expand their content horizon and take them to new markets and customers. “Our proposal is to standardize the metadata of the clients through all the main audiovisual databases -EIDR, IMDb, The......

  • 17 de marzo de 2021

BB launches first meta-registrar for audiovisual contents

BB-Business Bureau bets once again on the development and growth of its company. In this opportunity, BB launches FlickShow, a service targeted to audiovisual content producers and distributors. FlickShow is an audiovisual content registrar that uploads the client’s products in an easy-automatiz......

  • 09 de marzo de 2021

Univision's Bilai Joa Silar decisive in PrendeTV's creation

One of the main growth areas for Univision Communications Inc. in its new stage is streaming. For several months now, the company has been strengthening the team of executives that make up this area led by Sameer Deen as Executive Director of Digital Media. Rafael Urbina, who recently joined, wo......

  • 04 de marzo de 2021
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