The director GRINGO studied Advertising and Design at the University of Southern California (USC). He began his career at the Madison Avenue of Los Angeles, working for agencies such as BBDO, Deutsch, Ground Zero, and brands including Pepsi, Nike and Red Bull. His work has been recognized at the Museum of Tolerance, Big Magazine, The New York Times, Pitchfork and The Advocate.
He was presented with the best director award by MVPA, and during his filming career he has worked in many videoclips depicting the view of artists such as Kanye West, Common, Rise Against, Cee-Lo, and John Legend. He also has work in commercials for Adidas, Vans, Vogue de Italia, PlayStation, Toyota, Dr. Pepper, Crest, Sony, and more.
When did you know you wanted to be a filmmaker?
I think it was around 10 or 11. My friends and I would play war in the hills behind my house and I always played the role of the War Photographer. I would wear a non-working super 8 around my neck along with other cameras and guns.
What would you say is your artistic signature?
I enjoy a naturalistic approach, drifting in and out of reality. I find when the colors are blurred and you set a safe place, one that's open for interpretation allowing the viewer to extract their own feelings, you're doing your job.
Are you currently working on any fictional or documentary project?
A few. I can't really go into details at the moment, but one is a serialized mocumentary, and another is a feature project about AI… What a shocker!
Any particular client/brand you would like to work with?
I think more so than a specific brand, working with a client that’s in the middle of a rebrand or launching a new product and wants to stir the pot a bit sounds appealing. Whether it's Apple or the local laundromat, if they want to push the boundaries, I'm all for it.
What were your most recent projects?
Just finished an AR project with the Miami Lighthouse for the Blind and Visually Impaired for Art Basel. It was an outdoor gallery featuring five works of art that are invisible to the naked eye, but can be experienced by the blind through braille and soundscapes, and by those with sight through an augmented reality application. It was an incredible experience, very humbling.
How was your experience working with BlackVan?
They are lovely. Filmmakers to the core with tons of experience.
BlackVan Films, USA
Contact: Pavel Cantu
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