Roberto Escamilla is a Mexican director, a graduate from the Universidad Iberoamericana
. Since 2014 he lives in Los Angeles where he has developed professionally, working for brands like Ford, MetroPCS, Sprint, Toyota and USPS, among others.
In 2012 he won gold in PROMAX BDA, for his work as director in the advertising campaign for the series El Encanto del Águila
, launched on Televisa in 2011. In 2017 he won bronze as director of second unit in the USH Idea Awards, and was chosen by the Ameican Academy of Arts and Sciences and the Hola Mexico Film Festival in Los Angeles as emerging filmmaker. He has also been acknowledged by the DGA (Directors Guild of America) and AMPTP (Alliance of Motion Picture and Television Producers) as an artist with extraordinary abilities.
He is currently part of the Shooters Films family. 1. When did you decide to pursuit a career as a director?
My first approach to cinema was when I was 12 years old. My brothers and I started making a surprise video that would come out the day of their anniversary. And that was the first click that made me realize I liked to tell stories through images. Later on, studying in the university we had to do everything, edit, produce, direct, take pictures. I began to assume the control as a director in several projects and realized I liked to give my view, but also boost each person´s capabilities. I always knew I wanted to dedicate myself to tell stories and when I was in college was when I said: Yes, I want to be a director. 2. How do you define your visual style?
I like to focus on storytelling a great deal, on telling stories that connect. I am very interested in paying careful attention to the characters, I don´t want them to seem poster models, I want believable stories and situations. I always focus a great deal on them seeming real, and in the visual aspect, I like to see the characters in action with the camera, but I am very interested in analyzing how the camera should behave, turning it into a character that participates. In the end the visual style is going to be determined by the brand, but I make sure they are stories that contribute. I am also very careful with the production design and costume, I love the details that help build the story. 3. Why are you part of the Shooters family?
I am very excited and I think that joining the Shooters family is the next natural step for my career, because we share the same passion for art and storytelling. We want to generate visually attractive images and stories that permeate the audience. I am at a moment in my career when it is important to be part of a team that believes in my vision and helps me render it exponential, and I am very happy about that. I love the work and vibes we work with at Shooters, and being able to be part of this is a pleasure. 4. What projects have you worked on recently?
I recently worked on a couple of campaigns for Ford for the US Hispanic market 5. Do you have any fiction project?
I had a short film that was in festivals in 2017 and 2018. It is a 10-minute film that went to Cannes, Germany, Italy, Shorts Mexico. I am currently writing a feature film that was developed out of this short film and is titled Changes. 6. Where is Roberto Escamilla heading?
At the moment, the important things for me is to strengthen my career as an advertising director, both in the U.S., and in Mexico. I think I will achieve that with Shooters. As a parallel project, develop this feature film and have a balance between advertising and fiction. I hope to manage to create stories for important brands that contribute something to these brands.
Shooters Films, EE UU
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