U.S. HISPANIC
Kevin Conroy of Univision Communications: We will include MiTús short-form content on our digital platforms
Marcela Tedesco| 17 de diciembre de 2013
MiTú, the multi-channel network dedicated to Latino content, announced it has closed a short-form content syndication deal with Univision Communications Inc., to provide original and partner-produced content to Univisions digital platforms in Spanish.Were proud to be able to expose our amazing network of Latino content creators to the kind of audience that a venerable brand like Univision can provide – they are an institution in Hispanic America and this relationship only helps to further that position while adding new Latino voices for the Univision viewer to experience, said Roy Burstin, CEO of MiTú.MiTú has created an expertise in producing and curating culturally-relevant Latino lifestyle content for todays younger generation of Hispanics, said Kevin Conroy, president of Digital and Enterprise Development of Univision Communications Inc. We are looking forward to including a broad sampling of MiTús short-form content on UVideos and our other digital platforms to continue to serve our audience with the content they desire.Led by Latino TV industry veterans Doug Greiff, Beatriz Acevedo, and Roy Burstin, MiTú Network was launched in the spring of 2012. In less than 18 months, it has grown to more than 45 million global unique viewers consuming over 185 million monthly video views and driving nearly 9M hours of engagement per month (YouTube Analytics, November 2013).MiTú currently produces and distributes programming for the Latino audience, in the lifestyle verticals of Beauty, Food, DIY, Home and Health, and recently launched its male pop culture vertical Macho by MiTú, anchored by the sketch comedy show El show with Chuey Martinez.
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