U.S. HISPANIC
Offering content in LatAm for a flat fee
Maribel Ramos-Weiner| 23 de abril de 2020
Michèle Ravilet de INTI TV
INTI TV presents a new proposal to contribute its bit in this quarantine offering its original catalog to channels in the region that require this type of content and have less acquisition capability. The announcement was made by Michèle Ravilet, Commercial Director of INTI TV during her participation in #PRODUprimetime with Ríchard Izarra.
“We are charging an annual flat fee to help them in this process because there is no production. We have been working on this for a long time so we have the validation of many experts on our contents,” commented Ravilet of Chilean origin, living and working in Canada for many years.
Ravilet feels grateful to be able to work on a signal such as INTI. “I feel very grateful to have been able to undertake this a year ago. It has been very hard work because we have been devoted to showing the planet´s sustainability. I think INTI is a ´slap in the face´ to draw everyone`s attention to the planet`s call,” she said.
She recalled that the signal is free for the moment. “We have left our INTI Play app for free for 60 days,” she detailed.
She highlighted that during this pandemic, they have had a greater opening, and in just one week, 600 people subscribed to the platform.
“For us, it has been a positive shift. I have been very busy. Buyers say ‘Michele I have thought of you´ because I gave them tools that they saw no sense for and now they understand. The audience is asking for it,” she furthered.
Watch interview of Michèle Ravilet on #PRODUprimetime with Ríchard Izarra
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