U.S. HISPANIC
Sears, Kmart, Chrysler and LOreal to sponsor Telemundos Una Maid en Manhattan
Maribel Ramos-Weiner| 29 de noviembre de 2011
The stars of the novela during the premiere: Litzy Domínguez, Eugenio Siller and Jorge Eduardo
Telemundo Media announced that the Chrysler brand, LOréal Paris, Sears and Kmart will sponsor the networks novela, Una Maid en Manhattan, which premiered this Tuesday at 8pm. A co-production of Telemundo Media and Sony Pictures Television (SPT), the strategic 360° brand integrations featured in the novela will provide audiences with an enhanced viewing experience across multiple screens. This additive contentbased on the story of a woman who overcomes obstacles through empowermentwill live on-air, online ({www.telemundo.com/novelas/Una_Maid_en_Manhattan}) and on mobile platforms, offering fans streaming video, exclusives, and photo galleries, as well as an interactive dialogue across all social media. We are excited about working with these marquee brands and collaborating with our partners on organic, unique and customized branded entertainment solutions across all platforms. This new collaboration with Sears and Kmart, the Chrysler brand and LOréal Paris, extends our viewers experiences with the novela and the brands creating more engaging and interactive connections, said Dan Lovinger, EVP of Advertising Sales & Integrated Marketing for Telemundo Media.
