Among the issues keeping U.S. Hispanic content distribution executives awake are the fragmentation that makes it challenging for content to reach the right users, and the delicate balance between content and distribution.

“Fragmentation — and how we address it. 2023 and 2024 felt very much like a moment of stasis in the industry, but in retrospect, they served as a period of reassessment. Now, in 2025, it seems that this stasis and fragmentation, which have disrupted our traditional industry, have simply created more opportunities to bring new and differentiated content offerings to market — and that’s just part of our evolution,” said Jorge Alberto Fiterre, partner at Condista, who participated in the panel Connecting Content With Hispanics Everywhere They Are during the 23rd Annual Hispanic Television Summit.

Joining Fiterre on the panel were Betti Ortega, Director of Marketing and Public Relations at Mexicanal; Brett Leitner, VP of Platform Distribution and Business Development at Music Choice; and Eric Turpin, General Manager of Hispanic Information and Telecommunications Network (HITN). The discussion was moderated by Liz Blacker, Chief Operating Officer of The Content Code.

Another issue keeping them awake is the tension between traditional MVPD (Multichannel Video Programming Distributor) and licensing fee models versus the direct-to-consumer approach, which, according to Leitner of Music Choice, “is more expensive and harder to achieve.”

For Turpin of HITN, what keeps him up at night is maintaining all of HITN’s verticals intact—those that continue to cross-promote the company’s other business units—while continuing to empower U.S. Latinos.

PRESENT ACROSS ALL PLATFORMS

When asked how to succeed in distribution, Fiterre of Condista responded: “Today Condista represents 40 pay TV channels, 9 FAST channels, and two SVOD and app offerings. So basically, it’s everything, everywhere, all the time—obviously respecting certain exclusivity periods or windows. Reaching Hispanics where they are means that our clients’ content offerings must have some type of presence across all audience consumption modes—whether traditional pay TV, TV Everywhere, streaming, SVOD, AVOD, or FAST. Everything, everywhere, all at once.”

Ortega of Mexicanal also agreed on the importance of being present across all platforms. “We try to be on the platforms, in those spaces where consumers go to find the content they want to watch. It’s a never-ending game—it’s a challenge, I won’t deny it—and I think we all know that. But it’s also an opportunity to grow and to offer things that people truly want to see, not content that already feels outdated. Sure, nostalgia content is good for certain audiences, but new digital generations also want fresh content that appeals to them,” she said.

For his part, Turpin noted that HITN has made progress on several fronts: the company offers the EDYE kids’ SVOD platform in Latin America and the U.S., and it also has two digital verticals—one focused on health and wellness and another on content creation.

“What we’re trying to do is create pathways in those areas where we believe there’s a lack of representation within the segment, and then develop programming that responds to that need. Likewise, we analyze platforms under that same logic: we look to generate opportunities in every possible space, ultimately building a broad diaspora that allows us to continue delivering the best content to our audience,” Turpin concluded.