Jorge Alberto Fiterre, Partner at Condista, participated in the 23rd Annual Hispanic Television Summit and Awards. He told PRODU that he believes the industry is experiencing a second wave of success after years like 2023 and 2024, which saw a lot of movement. He feels that the pay TV business has hit bottom in terms of subscriber loss, and that there are new opportunities for the launch of differentiated products in the market—whether FAST, AVOD, SVOD, or video-on-demand or quick-access apps—“simply to make sure we can reach the Hispanic audience wherever they are, on whatever platform,” he said.

Among the main challenges for 2026, he considers the most critical to be fragmentation. Studies show that Hispanics are facing an oversupply of streaming options, which means “we must have a presence on OTT platforms—whether VOD, top-tier platforms, or any other digital platform.”