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Monday, March 31, 2025

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Dailymotion reveals the 4 key pillars to mastering attention with AI in OLV

Dailymotion presented, in an event at the Sofitel Mexico City Reforma, its four pillars to dominate online video attention (OLV) through Artificial Intelligence. The event was attended by  Brenda Rodriguez, Sales Manager in Mexico; Lara Krumholz, General Manager Latam; and Valeria Basmagi, Pan-regional Sales Director Latam, who shared multiscreen strategies to improve the connection between brands and audiences.
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MKTG & COMMS

• BeautifulBeast and Green Acres Nursery & Supply inspire a greener spring with a new billboard campaign

• AIMM's 2025 GrowthFronts in NYC: A Resounding Success

• 24 Companies Earned A Spot On HMC’s 2025 Strategic Excellence Awards Shortlist

• Northgate González Market names Orci Advertising as Agency of Record

• Cannes Lions announces its 2025 Jury President line-up

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CONTENT

• Casting By Takes Another Step in Its International Expansion by Joining the Casting Society of America

• Tomás Gennari of Fabric: "The Acquisition Will Strengthen All BB Media Services with Global Growth Potential"

• 360 Powwow: "C.D.I. Proved That Innovation in Broadcast TV Is Still Possible"

• Netflix´s Contraataque is a Success with a Narrative Where the Good Guys Win

• Former Pay TV Executive Doris Martínez Launches FAST Channel LatinoCircuit TV for Bilingual Hispanic Audiences in the U.S., LatAm, and Spain

• Telemundo celebrates the 25th anniversary of legendary soccer commentator Andrés Cantor

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MKTG & COMMS
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BeautifulBeast, the award-winning advertising agency known for its dynamic and culturally resonant storytelling, has launched a fresh new campaign for Green Acres Nursery & Supply. Just in time for spring, the campaign encourages the community to embrace the joy of gardening and planting with a bold message: Let’s Spring Together.
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AIMM’s 2025 GrowthFronts, held on February 26-27, 2025 at The GlassHouse in New York City, proved to be a resounding success, bringing together over 115 publishers and hundreds of media planners/buyers to forge valuable connections and drive maximum ROI for every investment.
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Logo HMC

The Hispanic Marketing Council (HMC) announced the shortlist for the Strategic Excellence Awards Powered by Collage Group, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency.
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Orci has been named agency of record by Northgate González Market, one of the largest Hispanic supermarket chains in the U.S. which is also proudly family-owned. The appointment was made in late 2024, with kickoff happening this past January. Orci replaces New York-based marketing agency Monks, which was previously known as Media Monks.
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Cannes Lions Referencial

The Cannes Lions International Festival of Creativity has opened for Awards submissions for its 72nd edition, alongside announcing the names of the global experts confirmed to lead the 2025 Juries. Convening in Cannes in June, the Jury Presidents will help benchmark excellence across the world’s very best creative and effective work.
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CONTENT
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Casting By continues to solidify its international expansion. The company, founded by Jessica Caldrello, an executive with over 20 years of experience in the casting industry, will receive its certification as a member of the Casting Society of America (CSA) this April, making her one of the few Latinas to join the organization.
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In his new role as Chief Data Officer of Fabric Data Company, Tomás Gennari expressed his excitement and enthusiasm about the acquisition of BB Media and its significance for both teams and clients. He explained that Fabric Data had been a client of BB Media through Internet Video Archive (IVA), a company they also acquired.
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The first season of C.D.I. (Código de Investigación), produced by 360 Powwow and Univision, recently concluded. According to Adrián Santucho, Chief Creative Officer of the production company, the show demonstrated that it is still possible to innovate in broadcast TV. “There are still opportunities to create projects that are gratifying, that make you proud, and that you are excited to work on. Broadcast TV is alive, and this is proof of it,” he stated.
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La película mexicana que está conquistando audiencias en Netflix, Contraataque, propone un cambio en la narrativa: los héroes deben ser las personas correctas.

The Mexican film Contraataque is winning over audiences on Netflix, offering a shift in the narrative: the heroes are the right people. Producer Francisco González Compeán sums it up in one phrase: “You can’t live in a country where there are no good cops—not even in the movies.”
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After years of working as an executive at HBO, DIRECTV, and other companies, Doris Martínez has launched her own FAST channel, LatinoCircuit TV, catering to Hispanic audiences with content in both Spanish and English.
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Telemundo celebrated the 25th anniversary of the legendary soccer commentator Andrés Cantor with a special on-air tribute during its live coverage of the FIFA World Cup qualifier between Argentina and Brazil on Tuesday, March 25.

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