U.S. HISPANIC
24 Companies Earned A Spot On HMC’s 2025 Strategic Excellence Awards Shortlist
28 de marzo de 2025
Logo HMC
The Hispanic Marketing Council (HMC) announced the shortlist for the Strategic Excellence Awards Powered by Collage Group, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency.
Representing 44 trailblazing campaigns steeped in cultural insights, 24 companies will vie for Bronze, Silver and Gold, the results of which will be announced at the HMC 2025 Annual Summit in New York City on April 8. Jury Co-Presidents Ricardo Aspiazu, Senior Vice President, Creative & Brand Design, Verizon and Esperanza Teasdale, Former Vice President & General Manager, Hispanic Business Unit for PepsiCo Beverages North America will announce the Grand Prix/Best in Show winner, as well as provide insights as to what made these campaigns stand out from the competition.
“With diverse audiences driving growth, it’s a necessity to authentically connect with today’s dynamic consumer—and the caliber of these entries are a reflection of the bold campaigns that move markets and minds,” said Awards Chair Victor Paredes, Executive Director of Multicultural Strategy, Collage Group. “The Strategic Excellence Awards showcase what happens when you marry data-driven insights with culture-forward creative… pure magic. There is no award series of this kind, and we are proud to be an example for the marketing & advertising industry in recognizing campaigns that move the needle.”
