Adrián Santucho from 3CV: With this new company we are going to generate formats partnering with technology companies

After a vast career as an executive at Endemol Shine Group, FremantleMedia and recently at Univision Studios, Adrián Santucho is facing a project he had postponed: creating his own Company, called 3CV (3 Creative Vibes), for which he already has partners and a route map for the creation of content.

“My company, 3CV, arises from the idea of doing something, producing, writing, developing, creating concepts in an office where with friends and partners. I’m a production executive, and I think that today, more than ever, we must look for partnerships and creative vibes,” says Santucho.

The promoter of successful formats such as La Banda and Mira Quién Baila, with his new company, sets out to “rediscover these formats in partnerships with technology companies”.

“We are thinking about producing content for TV, for Univision, that was very important in the establishment of this venture, and for platforms. We are partnering with a state-of-the-art tech development company so that we can make new games shows and realities with those who make digital gaming. We also intend to make fiction and talk show programs,” he added.

At Mipcom, in October, he will present details of the projects this new company will start with, upon joining the group of production companies that today push content in the industry.

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