Alex Kochen, Miguel Sierralta and Alex Fiore join to launch new digital 24-hour channel Show Business TV

Miguel Sierralta, who created the program Show Business 18 years ago, has joined Dreamhouse Enetertainment’s Alex Fiore and Alex Kochen to launch a new digital 24-hour channel called Show Business TV.“It’s a blessing and a dream come true” Sierrala told PRODU from his headquarters in Wynwood, Miami. The signal, already testing on air on channel 11.2 of open TV’s TDT in Miami, will officially launch in 15 cities in the US on May 1. The deal is that Sierralta provides the programming while Dreamhouse handles the structure of satellite distribution, the marketing, ad sales and operation. To start off, the network will show eight hours of programming times three. Four programs will be live in HD from their studios in Wynwood, which already has five sets which will be used to do interviews, reports and to show Sierralta’s Latin Angels models. The other four hours will be content already produced, like the Caracol musical novela No Te Pido La Luna. Aside from being a producer, Sierrala has managed music artists and actors, and has even been a music retailer on the Internet. In production, Sierralta has more the 1,200 hours of Show Business, which was moderated by Carolina Cristancho.