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Asociación del Fútbol Argentino launching OTT

January 3, 2020

Maribel Ramos-Weiner

Escudo AFA

The Asociación del Fútbol Argentino (AFA) (Argentine Soccer Association) will launch on December 19 a digital platform that will have a varied set of contents with emphasis on highlighting soccer players from the Argentine team, especially the renown celebrities Lionel Messi and Diego Maradona, reported Infobae.

The new streaming platform will be available in Argentina and for the rest of the world, and will constantly add new contents, not only current games, but also revive the best games in the history of the Argentine team, along with interviews, such as the exclusive with Maradona in which he tells unique stories of his experiences in soccer, and reveal intimate details of the Argentine staffs, and the PlayStation challenges between players in the concentration. They will show stories of the lives of the protagonists of the teams and their preparation for the tournaments. It will also be possible to watch the entire previous preparation of the America Cup 2019.

Leandro Petersen, Commercial and Marketing Manager of the Asociación del Fútbol Argentino commented that this project, which they had been developing for a while now, is part of a capitalization strategy of the Association´s assets. Along with being a source of income, the platform will give historical value to the Argentine team, offering users unedited content, he expressed.

The platform, that will have subtitles in English and Spanish, will be available in its web version, along with Android, IOS, Chromecast, Apple TV, Fire TV, and Roku.