Bandamax renews its on-air image

Bandamax, pay TV channel of regional Mexican music, is renewing its image on the screen. Their logo and graphic elements will be modernized rendering a youthful, fresh, dynamic image that is much closer to their audience. For four years Bandamax held a country image resembling the old West classic. Now it will have a more stylished, modern and dynamic concept. Additionally, their official website {bandamax.tv}, was also renovated, and will have a new look starting June 29th. Silvia Pedraza, director of Promotion at Televisa Networks, said: “We needed to turn our channel around and let our target know we understand their style and their tastes and above all that Bandamax is like them. The new image, based on geometrical and graphical elements, colors and typography contributed to achieve a modern and dynamic effect that conveys the message that the signal not only broadcasts the best of regional Mexican music, but is also part of a lifestyle.”