BB will open a second office in the US located in Los Angeles and will be led by Laura Ghisiglieri

BB Media will open a second office in the US located in Los Angeles and will be headed by Laura Ghisiglieri, Director of Global Development and Marketing, who has been with the company for more than seven years. Her focus will be developing business opportunities in the marketplace, visiting existing US clients and winning new ones.

“We are in the midst of very interesting times for our industry. I am delighted to lead the international expansion of BB Media. We already have several clients in California that will benefit from having us closer as we build new relationships. I will be able to help them in their strategic decisions with information about the streaming landscape and metadata to enrich their products,” said Ghisiglieri.

BB Media is currently in eight countries: the US (Miami and Los Angeles), Italy, the Netherlands, Brazil, Mexico, Argentina, Colombia and Ecuador. It oversees more than 4,500 streaming platforms in more than 190 countries, its fees, plans, packages, offers, third-party partnerships, streaming availability and consumption figures, as well as demand metrics and metadata for every title, movie and TV show in existence.

The US is the country with the most content, with 484,730 unique titles on streaming services; followed by the United Kingdom (198,436 titles) and Korea (183,412 titles).

An interesting fact about American titles is that most are AVOD, while most of their titles in the UK and Korea are under a TVOD model. This means that American platforms are betting on monetization through advertising.

The US is also the country with the most titles with great international repercussions. Titles like The Last of Us (HBO MAX), We Have a Ghost (Netflix) and The Banshees of Inisherin (HBO MAX) are the most popular around the world in recent times.

Americans are among those who consume the most platforms per month, with an average of 7.35 platforms. They spend almost seven hours a week watching YouTube and almost six hours watching Netflix. The main reason why they spend so much time watching content online is because they can watch it anytime and anywhere.

The US is a constantly growing market that sets trends. The large number of platforms that the country offers (235 streaming services) explains why its citizens use so many platforms, since they have a variety to choose from.