César Ruiz, sales director of beIN SPORTS
beIN SPORTS: This is the year of total market advertising sales agreements
Maribel Ramos-Weiner, Nueva York|12 de mayo de 2015

In the beIN SPORTS presales cocktail party, which took place in the Monarch Rooftop Lounge in New York, César Ruiz, sales director told PRODU that this year they have already closed six total market advertising sales agreements with great announcers such as Volkswagen, Ford and Heineken. “This year we are going to have the opportunity to offer both channels beIN SPORTS and beIN SPORTS en Español in one same purchase. A clear example of this is El Clásico, which is our biggest property. In this event in March we reached 1.2 million people in Spanish, and we were able to add around 500,000 more hispanic viewers when including the English speaking audience. I see that the market is more open to this type of purchase. FOX Hispanic Networks is already doing it and now NBCUniversal Hispanic Group is, too. We are in a good position to do this because we are doing it with sports which is a DVR proof content”, emphasized Ruiz. For his part Antonio Briceño, Deputy Managing Director of beIN SPORTS, announced the launching of beIN Original, a half-hour documentary series produced in house with sports stars. Plans are to start the series in October. There are already three projects that will soon be announced to follow up the Copa América until the Copa Centenario which will take place next year. Briceño highlighted the construction of two studios: one in Chile and another one in Miami to cover the Copa América.
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