Cisneros Media launches Novelísima on 79 U.S. OTA TV stations and through Novelisima.com

Cisneros Media (CM) and HC2 Broadcasting announced that they have entered into a distribution agreement and will launch Novelísima, a platform dedicated to telenovelas – the most successful genre and with the longest trajectory in Hispanic television.

Novelísima will present stories of love, drama, and suspense that will allow audiences to connect with their favorite shows on a daily basis. The public will also be able to enjoy complimentary content through novelisima.com, where they can catch up on recently aired episodes on the linear signal.

This new service is free of charge with a TV antenna in the 79 main U.S. Hispanic markets with over-the-air coverage, or online.

“At Cisneros, we have been creating and programming telenovelas for our own channels and delivering them to audiences around the world for more than 60 years. Telenovelas have a unique production style and language that allows passionate storytelling. To complement the content and better serve telenovela fans, we have created a series of capsules featuring outstanding on-air talent, creators, writers, and directors who were contributors to the development of this genre and are part of the Gente Novelísima,” stated Jonathan Blum, president of Cisneros Media.

“We are thrilled to partner with Cisneros to extend the reach of Cisneros’ highly compelling productions into 79 U.S. markets, reaching more than 85% of Hispanic households. This partnership is another terrific example of how we are leveraging our unparalleled distribution network, which reaches 130 markets, including 34 of the top 35 US Hispanic markets in the United States and Puerto Rico, and delivering outstanding content to the rapidly growing number of OTA households across the country.”