Discovery launching its third channel in US Hispanic

Discovery U.S. Hispanic announced the launch of Hogar de HGTV, an all-new network offering food and home content to Spanish-language audiences. Set to debut on Tuesday, June 30, the network will first be available to Cox Communications’ Countour TV customers, followed by Charter Communications’ Spectrum subscribers by Saturday, August 1. 

Hogar de HGTV will join Discovery U.S. Hispanic’s established portfolio, which includes Discovery en Español and Discovery Familia.

The new network will feature the very best mix of content from HGTV, Food Network and Discovery’s lifestyle brands from around the globe, in addition to original productions, such as Mientras no Estabas, Destino con Sabor and Chef a Domicilio, a new series produced entirely from participants’ homes amid the COVID-19 pandemic. Other key programs include En la Cocina (The Kitchen), Chopped: Eliminado (Chopped), Cocinando con Ina Garten (Barefoot Contessa), Primos a la Obra (Cousins Undercover), Delicias en la playa con Katie Lee (Beach Bites with Katie Lee) and Giada en Italia (Giada in Italy).

“Discovery U.S. Hispanic is dedicated to making a genuine connection to our audience with programming that resonates with their lives, interests and aspirations—and that also best serves the vital, growing U.S. Hispanic marketplace. Combining this commitment, the success of our existing networks and the undeniable global appeal and popularity of HGTV and Food Network, makes Hogar de HGTV a natural complement to our portfolio,” said Fernando Medin, president, and general manager, Discovery Latin America and U.S. Hispanic.

“The Hogar de HGTV environment will feature a highly-coveted Hispanic viewer in a non-clutter environment with approximately 5 minutes less advertising time, per hour, than our competitors.” Launch advertisers on Charter include Mondelez, Sprint, Boost, Little Caesars, Daisy, Burlington, and Walmart.