El Rey Network: Our stories are aspirational

According to John Fogelman, co-founder of El Rey Network and CEO of FactoryMade Ventures, the fact that, shortly after the launch of El Rey Network in the U.S., Entertainment Weekly magazine placed From Dusk Till Dawn: The Series on its must-see list, is testament to the interest sparked by the channel.El Rey Network is a 24-hour English-language network founded by filmmaker Robert Rodríguez. El Rey Network LLC is jointly owned by Rodríguez and FactoryMade Ventures, with a minority stake held by Univision Networks & Studios, Inc.The channel had a soft launch in December of 2013, but was officially launched in March of this year. Its programming grid features three strong offers: From Dusk Till Dawn: The Series, which is already committed for a second season; the interview series El Rey Network Presents: The Director’s Chair that premieres on May 7th; and the series Matador, premiering in July. “Our stories are aspirational. 75% of Hispanics in the U.S. say the general market shows that feature Latinos are not aspirational,” said John Fogelman, CEO of FactoryMade and Co-founder of El Rey Network.He said the plans for the channel are reaching a subscriber base of 40 million by the end of the year.“We’re trying to finalize agreements with existing pay-TV operators, but we also want to be available on all the platforms where the audience consumes content,” added Fogelman.