Tapia is now responsible for discovering and professionalizing digital creators, as well as optimizing and developing their audiences and revenue streams

Former senior director of HBO Latin America Group Hugo Tapia announced as 2btube Mexico Country manager
17 de marzo de 2016

In 18 months, 2btube has become the largest digital talent network in Spain representing worldwide more than 400 talents with a combined audience on YouTube in excess of 275 million monthly views and 31 million subscribers. Claiming the number 1 position in Mexico is the company’s next priority. Former senior director of HBO Latin America Group, Hugo Tapia has been named Country manager in Mexico and will lead 2btube’s expansion and strengthen the company’s position in Latin America. Tapia is now responsible for discovering and professionalizing digital creators, as well as optimizing and developing their audiences and revenue streams. He also leads the production of original content and drives commercial strategies to maximize business opportunities in Mexico and surrounding territories. “Now that we are the established leaders in Spain, it’s the perfect time to strengthen our position in Latin America and to become, with Hugo’s leadership, the largest digital talent network in Mexico.” explained Bastian Manintveld, 2btube’s Executive Chairman. “Thanks to Hugo’s extensive experience in digital media, 2btube will position itself as the best partner not only for traditional media companies but also with brands who are looking to engage with younger audiences” added Fabienne Fourquet, 2btube’s CEO.
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