FremantleMedia LatAm and 360 Powwow to create original content through strategic alliance

FremantleMedia Latin America (FMLA) announced a new strategic partnership with media and entertainment company, 360 Powwow to develop original Spanish-language content for the Latin American market. The deal will see FMLA further strengthen its pan-regional production activity and co-create a mix of titles across the lifestyle, entertainment and high-end scripted genres. FremantleMedia will retain the global distribution rights across both format and finished tape products. As part of the partnership, FMLA will continue FremantleMedia’s long-standing relationship with globally-renowned fashion expert, creative director of Marie Claire, and Project Runway judge, Nina García, who will work alongside FMLA and Powwow 360 on fashion genre content via an exclusive development agreement. Adrián Santucho, CEO FremantleMedia Latin America said: “A partnership between FremantleMedia Latin America and Powwow creates an exciting opportunity to offer innovative content for the US Hispanic and Latin American markets. Our goal is to develop new content using Powwow’s culture-transcending talents and its executive team expertise.” Daniel Gutman, CEO of Powwow added: “The strategic alliance with FremantleMedia Latin America is in line with our mission to develop the best quality content with the most talented people in our industry.”