Andrés Rincón, VP, National Ad Sales & Marketing at LATV

LATV: All indicators point towards a rising trend in advertising investment in the Hispanic market
Maribel Ramos-Weiner|26 de abril de 2016

“Now more than ever, it is vital to have the ability to offer multi-channel opportunities. In everything we do in LATV, the basic premise is to bear in mind that our TV viewers have a life that spans beyond that of the TV screen, and therefore, we are making sure that LATV is available wherever the audience is”, expressed to PRODU Andrés Rincón, VP, National Ad Sales & Marketing at LATV. When consulted if LATV has specific offers for digital and mobile screens, Rincón stated that they are allocating many resources to the digital scope. “We are currently on six different OTT platforms and expect to enter a few more in the next six months. We are also in mobile applications and social networks”. Rincón added that last year was for “corrections” for the industry. “It was a hard year for the Hispanic market and most networks suffered. However, the 2016-17 season is already seeing a rise. It is a bit soon to give forecasts, but all indicators point towards a rise in the investment of advertising dollars for the Hispanic market. We are working with several clients in the creation of multi-channel opportunities with our partners in Entravisión and Pulpo”, he expressed. Rincón added that he sees growth in several categories such as automobiles, packaged products, beers and liquors. To end, he expressed that branded content is very important for LATV and “the priority is to continue offering marketing solutions in which the client's message lives organically in our shows on all the screens”.