Mesber Agency and LAZO Creative Content Agency will co-produce two original formats: Biosom and Genius

The production company Mesber Agency, owned by Carlos Mesber, and LAZO Creative Content Agency, owned by Federico Navarro and based in Spain, reached an agreement for the production of two new original formats within the framework of the first day of NATPE 2022.

The projects are Biosom, a mixed format, fiction and entertainment, and the reality show Genius. Both are focused on new digital audiences, with branded content strategies, and are aimed at VOD platforms and the entire transmedia universe. Production would begin at the end of February.

“These projects have been in the making for about a year and now that we finally met in person, we were able to pin them down. I am particularly excited because both formats are very innovative and have been created with the current needs of the industry in mind,” said Mesber.

“Both formats are an opportunity to create quality content that goes beyond a single platform. A strategy has been put in place to generate content throughout the social media environment and where brands collaborate and integrate,” added Navarro.