Mexicanal secures digital broadcast carriage in New York

Mexicanal has broken new ground in its digital broadcast expansion with a carriage deal that expands the Spanish-language network into New York. Viewers in New York City are now able to access the Mexicanal Network at WDVB 23.2. According to new data from the Hispanic Population: 2010 release by the US Census, NY ranks #1 above Los Angeles, with more than 2.3 million Hispanics, as compared to 1.8 million in LA. The Institute of Mexicans Living Abroad (IMW) reports Mexicans in New York come from Puebla (46%), Guerrero (10%), Distrito Federal (10%) and Oaxaca (6%).“New York is an important addition to our growing affiliate network, as a large percentage of the market’s Hispanic population comes from several key regions reflected in Mexicanal’s programming. We’re very pleased to work with WDVB in helping to connect these viewers to their heritage,” said Mexicanal president, Luis Torres-Bohl.“WDVB has a commitment with our viewers in the NY Metro area to bring culturally relevant programming. Working with partners like Mexicanal, we keep our promise and bring a great option for Hispanic viewers,” added Deepak Viswanath, managing partner, Edison Broadcasting.