Miguel Sánchez, Head of Development for Banijay Mexico & US Hispanic, assured that there is a great demand for non-scripted programs.
“We are in a remarkable moment, there is a great demand, too many channels, too much creativity, and at Banijay we are ready to satisfy any need, although right now we specialize more in non-scripted,” he pointed out.
Sánchez, who comes from independent production in England, already has a two-year relationship with the company. To carry out his development task, he has a team of three. One of them is a creative consultant, who specialized in comedy, and works from Spain.
Watch Miguel Sánchez of Banijay at EN VIVO here