MundoFox announces key changes in the spot sales team

MundoFox announced key changes in the spot sales team, including the promotion of advertising sales veteran Alex Price to director of Sales for the Southeast Region and the addition of three new talented executives to the team: John C. Pérez, Michelle Patick and Pam Alfa. The announcement reinforces the network’s continued growth since its launch in 2012, as well as its commitment to providing quality and value to all its stakeholders. “Developing a strong sales team is paramount to our stations’ success as well as our advertisers’ success. Our MundoFox team currently represents 35 affiliates across the country. As we continue to grow and work towards establishing MundoFox as an industry leader, the expansion of our sales teams demonstrates our commitment to offer consumers more choice and greater value,” said Tom Maney, executive vice president, Advertising Sales, Fox Hispanic Media. A highly accomplished advertising sales executive with over 15 years of managerial and executive-level experience in broadcast communications, Alex Price has been promoted to director of Sales, Southeast Region. Based in Miami, FL, Price first joined MundoFox in 2012, where he served as senior account executive. In his new role he will report to Phillip Woodie, senior vice president of National Spot Sales, who is based in New York City. In addition to promoting Price, MundoFox has also invested in new talent, including John C. Pérez, Michelle Patick and Pam Alfa. Based in New York City, Pérez has been brought on board as a senior account executive. Pñerez joins MundoFox with a strong background in broadcasting that has included six years in spot sales, over eight years in network sales including upfront negotiations and seven years in sales of programs worldwide. He has also been involved in advertising, distribution, programming and syndication. Both Patick and Alfa have also joined the MundoFox spot sales team as senior account executives and will be based in Los Angeles.