nScreenMedia: US consumers are using the time they used to spend on traditional media watching AVOD

Consumers are using the time they previously spent on traditional media watching AVOD services, according to Colin Dixon, founder, and Chief Analyst, nScreenMedia. He was part of the panel discussing streaming trends in the US during the virtual streaming event organized by BB Media and OTT.X for executives from Latin America.

The panel also included Jeni Benhaim, director of Data Solutions at Whip Media; Sarah Henschel, Senior Media Analyst at Omdia, and Bruce Eisen, Attorney of Eisen Law PC acted as moderator.

The loss of Netflix subscribers was also on the table. For Dixon, this is a sign that the industry is maturing, that the business is reaching saturation, and that growth is slowing down. However, he also pointed out that the AVOD business is on the rise.

For Benhaim of Whip Media, although Netflix losses, it stands out in the consumer experience. “Consumers still consider Netflix as the one service they wouldn’t disconnect”. However, he noted that SVOD has fallen 10 points in their rankings and HBO Max is on the rise.

Henschel of Omdia said that the four most important services in terms of online use are, first of all, YouTube; followed by Netflix, then Amazon, and fourth, TikTok.