Our users value the content curation made by people

Flixxo is a native digital platform with short content, launched in 2020, in the midst of the pandemic, which brought opportunities but also challenges.

The platform, which today reaches 70 thousand users, was designed as digital entertainment for short periods of time (bus trips, waiting in medical rooms, etc.). But with audiences confined to their homes, Flixxo ended up competing with the big streaming platforms. That was its main challenge.

The strategy to face this challenge was to shift to an “ecosystem of recommenders”. “Our users (16-25 years old) highly value human content curation, the recommendation in networks and from influencers. That is why we work with influencers who bring their audience closer to us, generate conversation on social networks and digital word-of-mouth. Within the platform, we develop tools to encourage users to go to their social media to promote content or even their own playlist. So we are building an ecosystem of recommenders, of followers. There is always an economic incentive thanks to cryptocurrency,” explained Adrián Garelik, CEO, Flixxo.

For its users, Flixxo is not only a content platform but also an economic one. They receive a reward (in cryptocurrency) for watching content, which they can use to watch new content, get discounts for purchases or donate it to a creator and start a chat.

The cryptocurrencies boost during the pandemic represented an opportunity for Flixxo. On the one hand, creators started monetizing more than they bargained for. On the other, as the confinement became more flexible, stores attached to Flixxo opened their doors and found users ready to interact with their cryptocurrencies.