PRODU awarded with the Rafael Eli Pioneer in Hispanic Television in the Media category

The Rafael Eli Pioneer in Hispanic Television award in the Media was bestowed to PRODU during the 20th Annual Hispanic Television Summit in New York. The award was received by Maribel Ramos-Weiner, senior editorial director, on behalf of Ríchard Izarra, president and founder of PRODU, which for 34 years has been the voice of the US Hispanic and Latin America advertising industry and content in Spanish.

Daisy Expósito, CEO of d expósito & Partners, who has known Izarra since PRODU’s inception, congratulated Ríchard and his team for this well-deserved recognition. “He was one of the first in our industry to identify the need for the coverage of its creative and advertising aspect when other publications did not, and for that, I am very grateful”.

In addition to PRODU, Sunny Hostin, co-host of ABC’s The View received the award for Outstanding Achievement in Hispanic Television; Marina Filippelli, president of ORCÍ, the Rafael Eli Pioneer in Hispanic TV award in the Agency Category; José Vélez-Silva, Comcast IMC Multicultural Brand Marketing VP, the Executive Marketing Leadership award; and Juanjo Durán, Head of Entertainment and Multicultural at Google, with the Hispanic Television Award for Executive Leadership in Content Programming.