Robert Sarabia new president and general manager of Telemundo 60/KVDA San Antonio

The Telemundo Station Group announced that Robert Sarabia has been named president and general manager of Telemundo 60/ KVDA San Antonio. 

In his new role, Sarabia will be responsible for leading all station operations including news/digital, sales, marketing/promotions, human resources, community affairs, and technology/operations. He leaves his role as VP of Sales for Telemundo Houston / KTMD.

Sarabia will report to Manuel Martinez, president of the Telemundo Station Group.

“Robert is smart, innovative and a great leader. I’m excited that he’ll be leading our San Antonio station and look forward to seeing the new milestones he and our team will accomplish together,” said Martínez.

Sarabia joins KVDA after leading Telemundo Houston’s sales operations since 2013. At KTMD, Sarabia successfully reorganized and rebuilt the station’s sales team and implemented revenue enhancement strategies as the station’s local news and primetime programming increased in ratings and audience share. Sarabia’s efforts resulted in elevating Telemundo Houston’s revenue rank among TV stations in Houston.

“As San Antonio experiences many changes, Hispanics’ prominence as the largest demographic group in the market remains unchanged. I look forward to working with my colleagues at Telemundo 60 to continue serving South Texas’ Hispanic communities with the news, information and programming they deserve, and creating even more opportunities with KVDA’s advertisers and clients,” added Sarabia.