Roku: We have turned content agnostic

A platform such as Roku from AVOD (Advertising Video On Demand) “offers a better visualization experience, with a lot of data and commercials are not disruptive,” said Bernarda Duarte, Content Acquisitions Director at Roku during her participation in the panel Nueva Era De La Personalización Y De Los Canales Add-On, who added that the platform has grown nearly 40%. Only in the US, Roku has 5,000 channels. “We have turned content agnostic”.

The panelists coincided in that the industry is heading towards personalization, an experience tailor-made for consumers, “algorithms will be increasingly intelligent.”

Javier Ruete, CEO from TCC thinks the transition will take more than five years, that in the future, there will be more open TV channels in VOD. He said they have been integrating OTT services such as Theatrix and Crackle on the TCC platform.