Spanish Broadcasting System enters into a strategic content development agreement with Bunim/Murray Productions

Spanish Broadcasting System announced today that it has entered into a strategic content development agreement with Bunim/Murray Productions, a Banijay Group Company, to develop and produce digital content optimized for LaMusica, SBS’ online destination and mobile app that uniquely serve the needs of millions of young Latino smartphone users. The new programming, which will include music, lifestyle and infotainment short-form content, will be available to the general public as early as summer 2016. The video programming will complement SBS’s internally developed mobile video content efforts currently underway and build on LaMusica’s groundbreaking, immersive music offering, which leverages SBS’ group of 17 radio stations, including WSKQ LaMega in NYC, WXDJ El Zol in Miami, WMEG La Mega in Puerto Rico and KLAX La Raza in Los Angeles, among others. “We are very excited to work with Gabriela and the BMP team in extending the rich and immersive mobile entertainment experience delivered by LaMusica. In BMP we found a content development partner that clearly understands our vision for LaMusica. This partnership will allow us to accelerate the time to market for our highly differentiated, next-generation release of LaMusica,” commented Jesús Lara, executive vice president, Digital Media Strategy, SBS Inc.“We are thrilled to be working with Jesus and his team on this very ambitious project. Our content focus is centered on optimizing for the mobile experience, and together we will deliver engaging mobile-centric video content that will further differentiate LaMusica from everything else currently available to the Hispanic audience,” said Gabriela Cocco-Sánchez, VP, BMP Latin.