ENGLISH

Telefe Internacional: U.S. Hispanic market is of great importance

July 21, 2011

Maribel Ramos-Weiner


Telefe is working hard to increase distribution for its signal Telefe Internacional. The U.S. Hispanic market is the most important for the channel, where it recently joined AT&T and added some cities with Comcast.The channel also reaches Latin America, Spain, Israel, and Australia. “We want to take solid steps: when we enter new territories, it’s to stay and to grow our distribution,” said Daniel Otaola, Satellite Signals Sales Manager of Telefe.Similarly, the company is working in positioning the channel Yups, a signal aimed at the teens, produced by RGB and Cris Morena.