TV Azteca announces new positions for Azteca Music and Talent Coordination

TV Azteca´s reinvention continues, and for this its CEO, Benjamín Salinas, announced that Guillermo Alegret will be the new director of Azteca Music, while Ana Celia Urquidi will be in charge of the Talent Coordination at TV Azteca.Guillermo Alegret, in his role as director of Azteca Music, will have under his responsibility their own musical seal for musicians both from TV Azteca and external ones. He will also be in charge of the musical production for all the company’s programs and the production of musical shows. Guillermo will also be entrepreneur of special projects, allowing TV Azteca to tap into his knowledge to offer the audience a global entertainment concept. For her part, Ana Celia Urquidi, together with her responsibilities as a producer, will be in charge of the Talent Coordination, from where she will strive to improve the link between the department and Siete y Trece Studios. Urquidi will also support Raúl Quintanilla in the Centro de Formación Actoral (Actors Training Center), Cefat. With this reinvention, TV Azteca aims to improve its offer to the audience, optimizing processes in the sports, music and talent areas.