We have learned to adapt and be flexible

Carmen Larios, SVP of Content at A&E and Lifetime Latin America, stated that the big advantage of non-scripted is that it is more flexible to adapt to situations, and in that path, they are innovating. For example, they are working with cameras that are used in the wildlife genre, but with people. “With the craftsmanship done in edition, it is possible to have very good results,” said Larios.

Lowering the quality is not an option. Hence, in light of the difficulty of not having permission to access institutions, they are also working on the edition. “We are shooting a series that we will launch in September and we had to adapt it because they were not giving us the permissions to shoot. We shifted everything in edition and changed the angle,” she explained, after commenting that those challenges are going to help them in the future to be more effective when shooting and in post-production.

Additionally, in pan-regional productions they had the routing of shooting on certain days, according to the country. “But now we are in Argentina, for example, it is closed, and Mexico has already opened. That is why we are shooting more in Mexico,” she said.

Finally, she commented that a great lesson has been assuming digital media as a powerful platform. “We have had great opportunities, such as the stories of people who were going to get married right now and were forced to think things over. We launched Amor en Cuarentena, content that performed excellently in digital,” she furthered.