Andrés Rincón of LATV: We aim at Total Market from the beginning

31 de mayo de 2017

Andrés Rincón, Network Sales and Integrated Marketing VP at LATV Networks, highlights that LATV throughout its 10 years, has always had the same strategy of aiming at Total Market. He adds that negotiating with advertisers in today´s multiple platform landscape has become more complex than previous years because of the segmentations of demographics within the market