Netflix: It is crucial to continue betting on the local ecosystem

Belén Piñeiro, principal counsel of Business Affairs at Netflix Latin America, emphasized the significant impact of the audiovisual industry on the economy of the region during her participation in the Miami Intellectual Property Summit organized by Laapip.

Piñeiro relied on a study carried out with the IDB, which highlighted that in 2021, Brazil, Argentina, Mexico, and Colombia reported US$22 billion in income derived from the audiovisual industry. The study also found that two-thirds of the audiovisual industry’s spending occurs in other sectors of the supply chain. For every US$10 spent in the audiovisual industry, another US$6 to US$9 is generated in the supply chain, and for every 100 people employed, between 50 and 70 more receive employment throughout the economy.

She mentioned that in Mexico alone, for every 200 million Mexican pesos invested directly in the audiovisual industry, 127 million pesos are generated in the supply chain. In Argentina, for every 10 million Argentine pesos invested in the industry, 19 million are generated in the supply chain, and in Colombia, for every 100 million pesos invested in the industry, 170 million are generated in the supply chain.

Piñeiro mentioned that the audiovisual industry grows at a rate of about 7% per year. Thanks to the productions, Latin talents have transitioned from being known locally to achieving global recognition. This applies to all production teams, which is why it’s crucial to remain dedicated to the local ecosystem.

FOUR NEW LOCAL NETFLIX PRODUCTIONS
Piñeiro mentioned four of the most recent local productions that Netflix is developing in the region. The first is Pedro Páramo, which is currently in production in San Luis Potosí, Mexico, under the direction of Rodrigo Prieto. It’s a film adaptation of the work of Juan Rulfo.

The second is Cien Años de Soledad, based on the book by Gabriel García Márquez and produced in Colombia. Piñeiro described it as an ambitious production.

The third is Senna, a biographical series about Ayrton Senna, produced in Buenos Aires, Uruguay, and Brazil.

The series El Eternauta is based on the graphic novel by Héctor Germán Oesterheld. It stars Ricardo Darín and is expected to elevate Latin American science fiction production. Additionally, a trailer for the Colombian film El Secuestro del Vuelo 601, inspired by real events, was also shown.