Parrot Analytics study presented at WAWA webinar shows a growth of women behind the camera in LatAm

WAWA, together with Banijay Elle (an initiative dedicated to women within Banijay), and Parrot Analytics, held the webinar “Breaking the Glass Lens: The Rising Demand for Female Crafted Stories” to share statistics regarding female participation behind the camera in content creation.

The discussion, led by Tara Quinn, Partner Insights Director for North America at Parrot Analytics, was moderated by Carlota Rossi Spencer, Head of Branded Entertainment Business Development at Banijay Rights and Chair of Elle Group, and Michelle Wasserman, SVP for LatAm, Hispanic USA, and Brazil at Banijay Rights.

“We joined forces with Banijay Elle to host this event with Parrot Analytics, and it has been a wonderful experience. I believe the statistics shared today are very encouraging. Little by little, the work we all do is being reflected. I believe that it is a matter of everyone contributing their part. Let’s continue growing together,” expressed Roxana Rotundo, Chairwoman of the Board.

The study leveraged Parrot Analytics’ proprietary supply and demand systems to analyze trends in new television productions launched worldwide between 2017 and 2023 with women in behind-the-camera roles, including directors, producers, writers, and editors, to understand where there has been growth for women in traditionally male-dominated sectors and where there are opportunities for advancement.

Among the findings are:

-The demand share for productions with a female majority behind the screen has more than doubled since 2017.

-Female writers hold the majority of demand, but female directors are catching up with a 1.75 times increase between 2017 and 2023.

-The growth rate of demand for series with scripts predominantly written by women behind the scenes has outpaced minority female productions in all roles, including producers, resulting in a reduction in the average demand gap between 2017 and 2023.

-Regionally, Latin America has experienced the highest growth in demand for a new series produced by a majority of women behind the camera.

Among the conclusions presented by Quinn, it stands out for the region that Latin America has experienced the greatest change in demand growth among series with a higher female presence behind the camera, increasing its participation fourfold between 2017 and 2023. “This is likely due to the increased investments made by global streamers, Netflix and Amazon, in the region over the past five years, particularly in telenovelas,” she pointed out.

Another interesting conclusion was that the genres with the highest demand growth among series with a majority of women behind the camera show a departure from traditionally female genres and a migration towards genres that were traditionally male-dominated: Action, Adventure, Science Fiction, and War, among others.