Schramm Marketing Group announced the upcoming June launch of its newest venture, Fantástico, the free, hyper-local, mobile-optimized site that provides Latino consumers with a ticket purchasing experience that is entirely in Spanish from homepage to checkout. The website will launch first in the New York metro area at {www.Fantastico.nyc} to cater to the regions large Hispanic community in the nations sports and entertainment capital.Fantásticos business model blends ticket resale and brokerage with original and branded editorial content to best engage the avidly mobile U.S. Hispanic consumer. The site offers free online access to ticket sales and information about sports, entertainment, movies, concerts, live performances, exhibitions, as well as family events and destinations entirely in Spanish. Soon, Fantástico will provide Spanish-language information about pay-per-view and feature select VOD, digital video, and local television programming.For over two decades, Schramm Marketing Group has been at the forefront of multicultural marketing. Weve leveraged our extensive relationships and partnerships with sports and entertainment entities to provide U.S. Hispanics greater access to the most popular events. Fantástico is a natural progression for our business by leveraging the popularity of smartphone ownership among Latinos. The site allows us to continue providing our expertise to brands, advertisers, programmers, and program providers, while also connecting Latino consumers with the experiences and content they want, on the devices they use, and in the language they speak, said Joe Schramm, founder and managing partner, Schramm Marketing Group.Sports and entertainment are two major passions for U.S. Hispanics. In the past 23 years, we have attracted sold-out crowds of Latino soccer fans to many of the countrys top venues in the largest Hispanic markets. Yet, our team has identified a serious void in the ticket-buying experience none of the leading online ticket outlets offers Hispanics an option for getting tickets on mobile that is completely in Spanish. The process may start in Spanish, but currently, the check-out reverts to English. Fantástico is the solution, added Rafael Eli, partner, Schramm Marketing Group.
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