David Zaslav
Discovery, Inc. announced the new name of the proposed standalone global entertainment company that will emerge from the combination of WarnerMedia and Discovery assets: “Warner Bros. Discovery.”
The Warner Bros. Discovery name will honor, celebrate and elevate the world’s most-storied creative studio in the world with the high-quality, global nonfiction storytelling heritage of Discovery.
David Zaslav, president and CEO of Discovery and the future CEO of the proposed Warner Bros. Discovery combined company, unveiled the new name to WarnerMedia employees from the Warner Bros. studio lot in Burbank, CA, where he said: “Warner Bros. Discovery will aspire to be the most innovative, exciting, and fun place to tell stories in the world – that is what the company will be about. We love the new company’s name because it represents the combination of Warner Bros.’ fabled hundred-year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life, with Discovery’s global brand that has always stood brightly for integrity, innovation, and inspiration. There are so many wonderful, creative and journalistic cultures that will make up the Warner Bros. Discovery family. We believe it will be the best and most exciting place in the world to tell big, important, and impactful stories across any genre – and across any platform: film, television, and streaming.”
The initial wordmark for the proposed company includes the iconic line from the Maltese Falcon, “the stuff that dreams are made of,” an additional homage to the rich legacy of Warner Bros. and the focus of what the proposed company will be about.
