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Telemundo will offer Total Audience Delivery during the World Cup
June 15, 2018
For the first time for a FIFA World Cup Telemundo will offer Total Audience Delivery (TAD), which measures viewership across all platforms that are presenting the World Cup. For each World Cup game, TAD will include broadcast television, cable television, and streaming on phones, tablets, desktops, and connected TVs. Lia Silkworth, Telemundo SVP of Insights and Consumer Development, gives further details about the TAD in this video
