In a thought-provoking session, Marla Kaplowitz, President and CEO of the 4A’s, sat down with Liz Blacker, Global Revenue Head of Sabio, to explore how the advertising industry is transforming in an era shaped by artificial intelligence, data privacy, and cultural competency.

This dialogue served as a launchpad for a broader conversation around the future of advertising—one grounded in insights, innovation, and inclusivity.

Reflecting on decades of experience, Blacker shared a personal turning point in her career. After spending over 40 years in agencies and holding companies, she recognized a critical moment in the industry’s evolution—one where media transparency had become central. That realization drove her to make a bold shift and join the 4A’s, a move that underscored her commitment to reshaping the future of advertising from within.

Kaplowitz emphasized the importance of rebuilding relationships—particularly with organizations such as the ANA (Association of National Advertisers). “It’s about focusing on long-term relationships grounded in brand safety,” she noted. “We’re supporting our members through turbulent times, including the challenges brought on by the COVID-19 pandemic.”

This renewed focus on collaboration and shared values is helping to re-establish trust across the ecosystem, positioning the industry for more sustainable growth.

DE&I: A BUSINESS IMPERATIVE

As the conversation turned to the state of the industry, both leaders were clear: DE&I is not just a moral obligation—it’s a business necessity. “Companies like Apple, JPMorgan, and Delta are focused on business results. But DE&I is also about business,” Blacker said. “You need people on your team—and in your partner organizations—who understand the broader society. That’s how you create messaging and strategies that truly resonate.”

As advertising continues to evolve in a complex digital landscape, conversations like this underscore the need for a more transparent, inclusive, and forward-thinking industry. With leaders like Kaplowitz and Blacker driving the conversation, the path forward looks promising—not just for agencies and brands, but for the audiences they serve.