PRODU

Lela Coffey of P&G: “To Serve Consumers, you Must Understand Them”

26 de junio de 2025

During the second edition of Latino US Day at Cannes Lions International Festival of Creativity — hosted by Advertising Week LATAM, and powered by PRODU — Lela Coffey,...

Esteban Velasco of Tecate: “The Latin Community has Different Layers of Identity”

26 de junio de 2025

Esteban Velasco, Brand Director of Tecate, was part of the second edition of Latino US Day, held during Cannes Lions International Festival of Creativity, and organized...

Michael Roca of Omnicom Media Group: "Show up, Represent, and Speak Truth to Power"

25 de junio de 2025

Michael Roca, Executive Director of Omnicom Media Group, delivered key insights at the second annual Latino US Day during the Cannes Lions International Festival of...

Carla Dodds of Aaron's: “Latinos are the Fastest Growing Consumers in the U.S.”

25 de junio de 2025

Carla Dodds, CMO of The Aaron’s Company, spoke about the importance of Latino representation during the second edition of Latino US Day held at the Cannes Lions...

Sindy Chapa of FSU: “Multicultural Marketing Approach to Keep the Industry Growing”

25 de junio de 2025

During the second edition of Latino US Day at Cannes Lions International Festival of Creativity, hosted by Advertising Week LATAM, and powered by PRODU, Sindy Chapa,...

Luis Miguel Messianu of MEL: "The Only Purpose is Growth in Multicultural Marketing"

25 de junio de 2025

Luis Miguel Messianu, Founder, President, Chief Creative Officer of MEL, highlighted the strong link between multicultural marketing and measurable business growth...

Checha Agost-Carreño of Founders: "Creativity Is the Most Powerful Weapon"

25 de junio de 2025

Checha Agost-Carreño, Founder & Chief Creative Officer of Founders, delivered a passionate call for a renewed focus on the power of creativity to drive economic growth...

Julia Estacio of alma: "Strategy is what sparks creativity to drive the impact"

25 de junio de 2025

Julia Estacio, VP, Group Account Director of alma, delivered strong insights on the important role of the U.S. Hispanic market in fueling business growth and driving...

Latino U.S. Day | Cannes 2025

Latino U.S. Day | Cannes 2025

Brand Moves – Strategy & Innovation

Lela Coffey of P&G: “To Serve Consumers, you Must Understand Them”

Esteban Velasco of Tecate: “The Latin Community has Different Layers of Identity”

Michael Roca of Omnicom Media Group: "Show up, Represent, and Speak Truth to Power"

Carla Dodds of Aaron's: “Latinos are the Fastest Growing Consumers in the U.S.”

Sindy Chapa of FSU: “Multicultural Marketing Approach to Keep the Industry Growing”

Luis Miguel Messianu of MEL: "The Only Purpose is Growth in Multicultural Marketing"

Checha Agost-Carreño of Founders: "Creativity Is the Most Powerful Weapon"

Julia Estacio of alma: "Strategy is what sparks creativity to drive the impact"